Veteran agent Paul Coggiola has left UTA to lead LIFT Creators, a new division of athlete-representation firm LIFT Management focused on digital influencers.
Coggiola will serve as president of LIFT Creators. At UTA, he led the agency’s sports crossover team. At LIFT, he’s already signed clients to join him at the new agency including Kickball Dad, Sydney Carter (managed by Taylor Burner at Agency 3-2), Stu Holden, Treasure Wilson (managed by Regina Harris at DBA), RainbowDads (managed by Mack Davey at DBA), Imperial Hal, and DougDoug.
The former UTA agent will assist with digital marketing strategy and maximize LIFT’s traditional talent verticals, along with their representation duties. Coggioloa will remain based in L.A.
“Creators are at the intersection of sports, entertainment, lifestyle and most importantly, culture. That’s where brands strive to be. And brands are clearly seeing success with utilizing influencers and content creators,” LIFT chief marketing officer Corey Vann said in a statement. “Establishing LIFT with a presence in the growing creator economy was one of my top priorities upon joining, and we feel like we landed the perfect partner in Paul.”
LIFT CEO Donnie McGrath commented: “This is a critical addition to our business, and it comes at a pivotal time as we look to bridge the gap between traditional athlete representation and the digital arena. I am thrilled to have Paul join us. He brings impactful client experience and a proven track record in talent management.”
Coggiola said in a statement, “Creators are the storytellers of our time. I look forward to building a distinct platform and providing tools that let their voices travel farther than ever before. This new division isn’t just about content — it’s about empowering people with ideas to reach the world. At its core, LIFT Creators will be built on the foundation of knowing our clients’ passions and utilizing our relationships to build brands they are proud of.”
New York-based LIFT Management’s roster of sports clients includes athletes in the NBA, WNBA and NFL. The agency’s services span contract negotiation, name, image and likeness (NIL) representation, marketing, community outreach and philanthropy
The agency was founded in 2020 (as LIFT Sports Management) by McGrath, a former Providence College star college basketball player, and former NBA star Mike Miller.
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