TOWIE's Bobby Norris, 39, jokes he's becoming the male Katie Price as he reveals he's gone under the knife NINE times and details his surgery regrets

Bobby Norris has joked he's becoming the male Katie Price as he revealed he has had surgery nine times. 

The TOWIE star, 39, appeared on Good Morning Britain on Tuesday to talk about how his latest round of procedures will feature in Olivia Attwood's Price Of Perfection. 

Bobby said he decided to undergo a face and neck lift and eye-bag removal earlier this year after a 'decade of abusing fillers' – and spent over £50,000 on them. 

He told hosts Kate Garraway and Richard Madeley: 'I'm really transparent about the things I've done. 

'I think in this industry, rather than saying things are down to moisturisers and products, I'd rather document it and show people. I think a lot of people think surgery is cheating but there is a recovery to it. It's not a quick easy thing. I think it's important to be really honest.

'It's going to be strange to watch because they filmed me having it done in theatre. I don't know how I'm going to feel watching myself completely knocked out. I think I've had about eight or nine operations.'

Richard then asked if he was turning into Katie Price. The former glamour model, 48, has had around 40 procedures over the years including 17 boob jobs and six facelifts. 

Bobby replied: 'A lot of people compare me to Kate. She's like me though, we're very open about it and honest, because we do document it. I don't see a shame in it. 

'When you have a platform and a profile, I think it's important to be honest and show the reality. I'm not embarrassed or ashamed of it.

'In terms of the last surgery, I had my face done and then my neck done whilst I was there because you're not going to put old wheels on a new car.

'I had my eyes done because I'd had the upper blepharoplasty which were my top eyelids the year or two years before. Then I did the lower. Whilst you're under why not get it all done, I think.'

Bobby said he had stretched his skin so much after a decade of abusing fillers. 

He added he 'doesn't know' why he has the surgery and can't diagnose himself as having body dysmorphia – a mental health condition where a person spends a lot of time worrying about flaws in their appearance.

Bobby said: 'I get offered a lot of surgery and treatments, everything I had done was for a reason.' 

Bobby had a nose job early in his career and an upper eyelid lift two years before his facelift. 

When asked by Richard if part of it was being scared of ageing, Bobby admitted he was as he counts down to his 40th birthday.