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Amazon Prime Day deals are available through June 26 and include a 50% discount on the Fire TV Stick 4K Plus. The streaming stick is now only $25, down from its regular price of $50, a perfect deal during Prime Day, when Amazon tends to discount its devices.
This is the best price we've ever seen for the Fire TV Stick 4K Plus since its launch, and it's only been as low as $25 during Black Friday and the Amazon Spring Sale.
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As its name suggests, the Fire TV Stick 4K Plus supports 4K TVs, so you can stream 4K content without issues. With 2GB of RAM, this streaming stick is really fast for the money, delivering snappier performance than my older Fire TV Sticks and even my Fire TV Series 4.
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The Fire TV Stick 4K Plus also supports HDR10+, Dolby Vision, and Dolby Atmos, as long as your TV and audio system do. It's compatible with Wi-Fi 6 (if you have it at home), which helps reduce buffering, especially on busy networks.
Something different I noticed about this Fire TV Stick 4K Plus is the new interface that Amazon has begun rolling out on newer devices. I already considered the FireOS interface the hardest to navigate among popular streamers, but I don't find the new layout makes it any easier. I just bought this 4K Plus during Prime Day, so I may just need some time to get used to it.
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If you have Amazon Alexa in your home, however, and have Alexa smart home devices, the Fire TV Stick 4K Plus is a great addition to expand your ecosystem. You can use the voice remote to control compatible smart home devices and to use Amazon's improved AI-powered search feature. This lets you ask more natural search prompts, like "find funny action movies" instead of searching for a title or actor.
How I rated this deal
After researching the price history of the Amazon Fire TV Stick 4K Plus, I found that $25 is the best price we've seen for the product. Though $25 is the lowest historical price, Amazon has already dropped it to that level during past big sales events. For this reason, and because it can eventually go lower more in future big sales, I gave this deal a 4/5.
This year, Amazon Prime Day runs from Tuesday, June 23, to Friday, June 26, 2026. The sales event used to take place in the second week of July, but Amazon moved it forward by a few weeks in 2026.
With Amazon Prime Day coming up, this deal will likely run through June 26, 2026 -- but there are no guarantees.
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