Sydney Sweeney showcased her bombshell curves in racy lingerie to promote her new SYRN line on Tuesday.
The actress, 28, sent temperatures soaring as she stripped down to a daring lace bodysuit which she teamed with matching stocking and suspenders.
The Anyone But You star, who could face criminal charges after hanging bras on the Hollywood sign in a promotional stunt, flaunted her amazing figure in the daring lingerie as she picked roses from a garden.
Keeping with the white theme, Sydney modelled a busty lace corset bra as she posed for sizzling snaps in an empty theatre ahead of launching the new line on Wednesday.
In another photo, the Euphoria actress left little to the imagination as she flashed a white bra under a 'Marry Me, Fly Free' red cropped T-shirt.
Pulling down a pair of brown tracksuit bottoms, Sydney shared a glimpse of her brand SYRN boxer style underwear.
Sydney Sweeney showcased her bombshell curves in racy lingerie to promote her new SYRN line on Tuesday
The Euphoria star, 28, sent temperatures soaring as she posed for sizzling snaps ahead of launching the new line on Wednesday
Stripping things back for her final photo, the actress stunned in a white tank top and matching pants as she posed staring at the camera with her blonde locks swept over her shoulder.
She wrote: 'The secret is finally out… say hello to @syrn This is lingerie you wear for YOU, no explanation, no apology.
'SYRN is coming for you on 1.28 sign up now for early access at SYRN.com there’s soo much more I can’t wait to show you xoxo, Syd'.
It comes as Sydney could face criminal charges after hanging bras on the Hollywood sign as part of a promotional stunt for her new lingerie line.
A new video shared by Sydney on her Instagram page shows the actress and her team loading up a van with duffle bags full of lingerie and driving up into the Hollywood Hills.
A laughing Sydney, dressed in all black, leads the way as the group scale the eight foot perimeter fence and climb the hill to the sign.
Lit by torches the actress says 'we're gonna caught at this rate' as she climbs onto the 45-foot-tall letters to hang lines of bras, before grinning and posing in front of the lingerie-covered sign.
The video ends with the logo for SYRN, her new brand which is launching Wednesday and is backed by billionaire Amazon founder Jeff Bezos.
While the Hollywood star reportedly obtained a filming permit, officials have reportedly said it may not have authorised the activity seen in the video.
The actress sent temperatures soaring as she stripped down to a daring lace bodysuit which she teamed with matching stocking and suspenders
Stripping things back, the actress stunned in a white tank top and matching pants as she posed in another photo
It comes as Sydney could face criminal charges after hanging bras on the Hollywood sign as part of a promotional stunt for her new lingerie line
A new video shared by Sydney, 28, on her Instagram page shows the actress and her team loading up a van with duffle bags full of lingerie and driving up into the Hollywood Hills
The Hollywood Chamber of Commerce owns the intellectual property rights to the image of the Hollywood Sign, and they have stated that a 'license or permission' would be needed from them to access the sign.
The sign, which is managed by the non-profit Hollywood Sign Trust, sits on public land but is in a restricted area and it is prohibited to climb the structure, according to the Hollywood Sign Trust website.
The site is usually patrolled by the Los Angeles Police and Fire Departments and park rangers to stop tourists entering, whilst surveillance cameras and motion censors help keep it secure.
Trespassing on the site can result in a misdemeanor charge, meaning a fine of up to $1,000 or up to six months of jail time.
The Hollywood Chamber of Commerce could file a police report for trespassing and/or vandalism but so far have stated they are still investigating the stunt.
Hollywood Chamber of Commerce President and CEO Steve Nissen issued the following statement to ABC News:
'The production involving Sydney Sweeney and the Hollywood Sign was not authorised by the Hollywood Chamber of Commerce nor did we have prior knowledge of it.'
'The Hollywood Chamber of Commerce owns the intellectual property rights to the image of the Hollywood Sign, so that anyone intending to use and/or access the Hollywood Sign for commercial purposes must obtain a license or permission from the Hollywood Chamber to do so.'
Sydney, dressed in all black, leads the way as the group scale the eight foot perimeter fence and climb the hill to the sign
Lit by torches Sydney says 'we're gonna caught at this rate' as she climbs onto the 45-foot-tall letters to hang lines of bras, before grinning and posing in front of the lingerie-covered sign
'The Hollywood Chamber of Commerce did not grant a license or permission of any kind to the production involving Sydney Sweeney as reported by TMZ, nor did anyone seek a license or permission from the Chamber for that production.'
'We are still investigating how and under what authority (if any) the production accessed the site.'
The LAPD told the LA Times that a police report for Sweeney’s trespassing had not yet been filed.
TMZ reported that Sydney's production secured permission from FilmLA to shoot at the Hollywood Sign location - but did not have approval to touch, climb, or physically alter the sign itself.
In an email obtained by TMZ and allegedly sent to the production company, the Chamber warned that filming the landmark for commercial use requires a separate license - one that had not been sought or approved.
'It has come to our attention that you and crew filmed the Hollywood Sign last night for a production connected with Persuasion Pictures,' the email reads in part. '
Please be advised that the Hollywood Chamber of Commerce owns the intellectual property rights to use of the image of the Hollywood Sign and neither you nor the production company have sought or received permission to use the images captured for any commercial use.'
While the actress reportedly obtained a filming permit, officials have reportedly said that it may not have authorised the activity seen in the video
The sign, which is managed by the non-profit Hollywood Sign Trust, sits on public land but is in a restricted area and it is prohibited to climb the structure
The email further stated that FilmLA had previously notified the production of the requirement to obtain licensing approval from the Chamber before filming the sign for promotional purposes.
The bras were reportedly removed shortly after the shoot concluded, though several were allegedly left behind on the hillside.
Over the summer, Sydney found herself at the center of a heated scandal after she appeared in an American Eagle ad featuring the tagline 'Sydney Sweeney Has Great Jeans,' a pun on 'great genes'.
The phrase – and Sweeney’s blonde good looks - ignited a heated debate online when it launched in July with many accusing the company of promoting eugenics and white supremacy. Some even compared the ad to 'Nazi propaganda'.
In a recent interview with People, the Euphoria star said that staying silent about the controversial ad only fueled the uproar.
'I was honestly surprised by the reaction,' Sweeney said. 'I did it because I love the jeans and love the brand. I don’t support the views some people chose to connect to the campaign.
'Many have assigned motives and labels to me that just aren’t true,' she added.
American Eagle took a strong stance against the backlash, maintaining the campaign focused on personal style, confidence and authenticity.
The video ends with the logo for SYRN, her new brand which is launching Wednesday and is backed by billionaire Amazon founder Jeff Bezos
The Hollywood Chamber of Commerce could file a police report for trespassing and/or vandalism but so far have stated they are investigating the stunt
'"Sydney Sweeney Has Great Jeans" is and always was about the jeans,' the company stated in an August 1 post on Instagram. 'Her jeans. Her story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.'
She insisted she’s 'against hate' and 'leads with kindness,' and the reason she’s confronting the issue now is to banish the negative energy.
'Anyone who knows me knows that I’m always trying to bring people together. I’m against hate and divisiveness,' said the star, who has been busy promoting her new movie The Housemaid co-starring Amanda Seyfried and directed by Paul Feig.
'In the past my stance has been to never respond to negative or positive press but recently I have come to realize that my silence regarding this issue has only widened the divide, not closed it.
'So, I hope this new year brings more focus on what connects us instead of what divides us.'

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