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Sydney Sweeney new lingerie line Syrn launched on Wednesday.
And to celebrate, the 28-year-old movie temptress has spoken to Elle magazine about what motivated her.
'I wanted to create a world and a feeling,' Sweeney told the magazine. 'I wanted to build a lingerie brand that feels like it understands women instead of talking at them.
'Syrn is about confidence without pressure, feeling sexy, powerful, soft, playful, or all of the above, depending on the day,' she added.
'As the sole founder, my vision was to create something that lives in real life and doesn't hold anyone back.'
Sweeney worked hard to make the undergarments feel as comfortable as a second skin. 'Boobs and bodies are like fingerprints; everyone's are different, and I wanted to design for that,' Sweeney shared.
Sydney Sweeney's new lingerie line Syrn launched on Wednesday
And to celebrate, the 28-year-old movie temptress has spoken to Elle magazine about what motivated her
Most items under $100.
There are three more collections coming out later this year after the first collection - named Seductress - was released on Wednesday.
Fans can look forward to the collections named Comfy, Playful and Romantic in the coming months.
'Seductress felt like the right opening chapter,' Sweeney explained. 'It's bold, confident, and unapologetic. It's about owning your power and your desire on your own terms.
'Starting there set the tone for Syrn as a brand that celebrates femininity in all its forms. It's not about dressing for anyone else; it's about how you feel when you put it on. Seductress is that moment of stepping into yourself.'
Syrn offers 44 sizes, ranging from 30B to 42DDD.
The new photos for her Syrn line have been eye-popping to say the least. The Hollywood 'it' girl wore her blonde hair down in soft waves as she added black eyeliner and mauve lipstick for a night-on-the-town look while in a fancy hotel room.
The startling images were from famed Vogue magazine photographer Ellen Von Unwerth.
Sweeney also explained her launch in a press release. 'I was in the 6th grade with DDs. I hated the bra I had to wear. When I bought my first cute bra that actually fit, I wore it to pieces. Designing for different bodies is a huge part of Syrn.
'I wanted to create a world and a feeling,' Sweeney told the magazine. 'I wanted to build a lingerie brand that feels like it understands women instead of talking at them'
'Syrn is about confidence without pressure, feeling sexy, powerful, soft, playful, or all of the above, depending on the day,' she added
'As the sole founder, my vision was to create something that lives in real life and doesn't hold anyone back,' she said
The items are currently shipping in the US only, Syrn said on Wednesday
Here the pinup was seen in a lace mask
Sweeney shared another batch of very come-hither photos of herself in lingerie on Tuesday afternoon
The thespian added, 'I wanted to create a place where women can move between all the different versions of who we are. I love working on cars, I go waterskiing, I'll dress up for the red carpet then go home to snuggle my dogs. I'm not one thing, no woman is.
'Lingerie is such a fun way to express yourself,' she continued. 'You get to feel feminine, and you get to feel powerful. You get to keep it all for yourself, if you want.'
Instagram messages were also shared.
'Consider this your official tease ;) First looks at The Seductress line-up dropping tomorrow,' wrote the star in her Instagram caption.
Another note read: 'All About The Assets ✨ Our debut drop from the world of the Seductress shot by the incredible @ellenvonunwerth. Shop the collection tomorrow @ 8 AM PT for early access and 9 AM PT for general access.'
Earlier on Tuesday the actress was seen in off-white lace lingerie from the same line.
This comes just after new she could face criminal charges after hanging bras on the Hollywood sign.
The actress and her team sneaked up to the iconic 45-foot Hollywood Hills landmark with bags full of lingerie from her new SYRN brand, having scaled an eight foot fence and climbed up the hill.
In a video shared on Instagram, they then hung lines of bras over the famous letters, and posed in front of the sign afterwards, before removing the lingerie - although it's alleged some were left on the hillside.
The startling images were from famed Vogue magazine photographer Ellen Von Unwerth
Sweeney worked hard to make the undergarments feel as comfortable as a second skin
The 28-year-old Hollywood 'it' girl wore her blonde hair down in soft waves as she added black eyeliner and mauve lipstick for a night-on-the-town look while in a fancy hotel room
Although they reported had a filming permit, they could still be in legal trouble over their actions.
The Hollywood Chamber of Commerce - who own the IP rights to the Hollywood sign's image - have revealed a 'license or permission' is needed to access the landmark, which is managed by the Hollywood Sign Trust.
The chamber's president and CEO Steve Nissen told ABC News in a statement: 'The production involving Sydney Sweeney and the Hollywood Sign was not authorised by the Hollywood Chamber of Commerce nor did we have prior knowledge of it.
'The Hollywood Chamber of Commerce owns the intellectual property rights to the image of the Hollywood Sign, so that anyone intending to use and/or access the Hollywood Sign for commercial purposes must obtain a license or permission from the Hollywood Chamber to do so.
She also explained her launch in a press release. 'I was in the 6th grade with DDs. I hated the bra I had to wear,' Sweeney said in a press release
'I wanted to create a place where women can move between all the different versions of who we are,' she continued. 'I love working on cars, I go waterskiing, I'll dress up for the red carpet then go home to snuggle my dogs. I'm not one thing, no woman is,' she added
'The Hollywood Chamber of Commerce did not grant a license or permission of any kind to the production involving Sydney Sweeney as reported by TMZ, nor did anyone seek a license or permission from the Chamber for that production.'
According to TMZ, the team had permission from FilmLA to shoot on location, but it's claimed they didn't have approval to climb, touch or physically alter the sign.
Although the sign is on public land, it's in a restricted area, and there are laws against climbing the structure.
Trespassing on the site itself can lead to a misdemeanour charge, which can result in a fine of up to $1,000, or up to six months in prison.
The Chamber are yet to file a report for trespassing and/or vandalism, and they are still investigating the stunt.
Earlier in the day Sweeney was seen in a white lace onesie with a garter belt, stockings and white gloves
A bustier and underwear were all she wore while in a movie theater
Nissen added: 'We are still investigating how and under what authority (if any) the production accessed the site.'
TMZ reported that the Chamber also sent a letter to the production company.
It reads: 'It has come to our attention that you and crew filmed the Hollywood Sign last night for a production connected with Persuasion Pictures.
'Please be advised that the Hollywood Chamber of Commerce owns the intellectual property rights to use of the image of the Hollywood Sign and neither you nor the production company have sought or received permission to use the images captured for any commercial use.'
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