Olivia Rodrigo Wins Universal and Reverb’s Amplifier Award for Positive Change

Singer-songwriter and three-time Grammy-winner Olivia Rodrigo became the fourth recipient of the Universal Music Group x Reverb Amplifier Award, recognizing “her outstanding commitment to driving positive change through her music, platform, and direct engagement with fans,” according to the announcement.

Rodrigo supports multiple charities, largely through her Fund 4 Good organization, and has donated more thant $2 million to organizations promoting reproductive rights and girls’ education, and preventing gender-based violence. She used her recent “Guts” world tour to promote many of these initiatives.

The award was presented at UMG’s “Music Is Universal” showcase during Grammy Weekend by UMG chairman-CEO Lucian Grainge and Lauren Sullivan and Adam Gardner (pictured above with Rodrigo, L-R), co-founders and co-executive directors of Reverb, a leading organization driving environmental sustainability across the music industry and amplifying social and environmental nonprofit campaigns through the cultural power of music.

In partnership with hundreds of artists, the organization has raised more than $26 million for environmental and social causes.

“Receiving the UMG x Reverb Amplifier Award is an incredible honor, and I’m deeply grateful to everyone who made this moment possible—Sir Lucian, Universal Music Group’s Global Impact Team, John Janick and the team at Interscope. This award is an important reminder in the belief that artists can be a force for real, lasting change,” said Rodrigo. “Music has always been about more than sound. It’s about connection. It’s about telling the truth. And it’s about showing up for one another, especially when it’s uncomfortable or inconvenient. Now, more than ever, in Minneapolis, and around the world, our platforms, no matter the size, can amplify more than our own voices.”

“Olivia represents the very best of what this award stands for: the courage to turn influence into action,” said Susan Mazo, Chief Impact Officer/Executive VP, Universal Music Group. She leads with an authenticity that resonates far beyond the music, inspiring a generation to move with purpose. It is an honor to recognize her as our Amplifier Award recipient.”

“When we started this work in 2004, sustainability and social activism in music were the exception, not the expectation,” said Reverb’s Sullivan. “With this fourth Amplifier Award, we’re seeing how that’s changing. Olivia Rodrigo reflects that shift in how artists are bringing other facets of who they are to the forefront, and her work is ensuring that an equitable and just future for women and girls is possible.”

Reverb was founded in 2004 by environmentalist Lauren Sullivan and Guster frontman Adam Gardner, and over the years has partnered with festivals, venues, industry leaders and hundreds of artists across all genres, including Billie Eilish (the inaugural winner of the Amplifier Award), Dave Matthews Band, Lorde, Dead & Company, Tyler Childers, Tame Impala, Jack Johnson, and many more. Together with Reverb, those artists have “greened” thousands of concerts, eliminated millions of single-use plastic bottles, mobilized 8.5 million fan actions for nonprofits, brought large-scale clean energy solutions to live music.