Olivia Jade shrugs off backlash for mocking her college admissions scandal as she attends glitzy event with Pamela Anderson

Olivia Jade wasn’t letting backlash over her new modelling campaign affect her on Wednesday.

The 26-year-old stepped out in New York amid being slammed as 'tacky' for poking fun at the college admissions scandal that landed her mom in jail.

The daughter of Lori Loughlin attended the Hublot x Jeff Koons Balloon Dog Launch at Studio 525.

She rocked a black baby doll dress with matching clutch and chunky heeled shoes.

Olivia kept her oversized sunglasses firmly on for the high-profile evening that celebrated the luxury watchmaker's official four-year strategic partnership with world-renowned contemporary artist Jeff Koons.

Also in attendance was Pamela Anderson, 59, who as usual opted to go makeup-free for the night.

The blonde bombshell stayed comfortable in a cream turtleneck and skirt combo.

Both women flashed cool timepieces on their wrists for the event which introduced a dual-model, four-watch collection that merges fine watchmaking with iconic pop art.

On the same day, Olivia Jade unveiled a new campaign with Reformation.

She flashed her taut midriff as she went topless in one striking photo, holding a red leather clutch across her chest to protect her modesty.

Another one of several images taken by photographer Zooey Grossman, showed the star in a grey crew neck sweatshirt with the word 'college' printed across it in capital letters.

It comes almost seven years after Olivia was at the center of a college admissions scandal, in which multiple prominent Hollywood heavyweights were busted for bribing their nepo babies ' way into the country's best schools.

Alongside the advert, Olivia and Reformation announced that 100 percent of proceeds from the 'college' sweatshirt will be donated to YES Scholars, a non-profit that makes higher-education more accessible to marginalized communities.

'Thanks for being a Good Sport, Olivia,' read a quippy Instagram caption from the brand.

Some people were not amused by the new ad and took to Reddit to bash Olivia and the brand over it.

'So tacky! Oivia Jade doing a "college" campaign for Reformation,' one user captioned a post.

'After her parents bought her way into college and her fake rowing photos I’m screaming.

'Genuinely could’ve gotten an actual scholar/researcher/academic to do this campaign. What a joke (and I don't care that the profits go to helping students because who on earth is buying that ugly sweater with iron on letters please). Reeks of privilege.'

'This campaign is embarrassing,' slammed someone else in the comment section.

'Not a drop of shame,' another person chimed in.

'This is icky,' read a fourth comment, while a fifth said: 'Oh no. Just no.'

'Bad taste,' a different user penned. Someone else simply wrote: 'Yikes.'

Others, however, said they found the ad to be comical. 

Over six years ago, Olivia's parents Lori Loughlin, 62, and Mossimo Giannulli, 62, were busted for fraud related to her college admission.

The investigation, codenamed Operation Varsity Blues by the Department of Justice, was made public in March 2019.

Loughlin and Mossimo were among 50 people accused of paying bribes to get their children into the country's most elite colleges.

The celebrity couple was indicted in 2019 in connection with allegations they paid admissions fixer Rick Singer $500,000 to arrange for the University of Southern California to recruit their daughters Isabella Rose, 28, and Olivia Jade onto the school's rowing team, despite the girls having no background in the sport.

In May 2020, they pleaded guilty to conspiracy charges in the case.

Loughlin received a two-month jail sentence along with a fine of $150,000 and 150 hours of community service following the guilty plea.

She began her sentence at a federal prison in Dublin, California, in October 2020 and was released that December.

Mossimo received a five-month sentence with a fine of $250,000 and 250 hours of community service.

He began his prison sentence in November 2020 and was transferred to home confinement in April 2021, about a month before his sentence was slated to end.

Olivia broke her silence on the headline-making scandal in 2020 during an appearance on Jada Pinkett Smith's Red Table Talk.

'On paper, it's bad. It's really bad,' the model said of her parents' actions.

'But I think what a lot of people don't know is that my parents just came from a place of, "I love my kids, I just want to help my kids. Whatever is best for them."'

She added: 'I think they thought it was normal.'