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Kylie Jenner shared a behind-the-scenes look at the 2026 Victoria's Secret Fashion Show on Instagram, including a close-up shot of the $50 million Fantasy Bra that she closed the show in.
By Gibson Johns Oct 19, 2026 12:38 PM | Updated 23 minutes ago
Kylie Jenner Makes Surprise VS Fashion Show Appearance with Support From Timothée Chalamet, Kris Jenner
You're doing amazing, Kylie Jenner.
Indeed, the Kardashians star gave fans an intimate behind-the-scenes look at the 2026 Victoria's Secret Fashion Show, which she closed with a surprise appearance wearing the $50 million Fantasy Bra.
The 29-year-old shared a photo of herself to her Instagram Stories Oct. 18 of herself backstage before getting into the diamond-encrusted garment, sporting a pink striped silk robe embroidered with her name on the lapel which she wore over a nude bra. In the sultry snap, she played with her hair while her bottom half is covered in a pink-and-white striped blanket.
In another shot, Kylie declared that it was the "BEST DAY EVER" over a close-up shot of the Fantasy Bra, which features a fringe of jewels hanging from the band surrounding a 75.54-carat $22 million diamond at the bra's center.
The Kylie Cosmetics founder—who was the first person to wear the bra since Elsa Hosk in 2018 and the first non-Victoria's Secret model to ever wear it—joined the likes of Gisele Bündchen, Heidi Klum, Tyra Banks, Adriana Lima, Alessandra Ambrosio and Candice Swanepoel as women who had been bestowed the honor of wearing the iconic piece.
At the event, mom Kris Jenner and boyfriend Timothée Chalamet were there to support her from the audience. In fact, Victoria's Secret’s official social media account shared another backstage moment of Kris telling her youngest daughter that she was "incredible" on the runway as she gave her a big hug.
After the show, the brand defended its decision to cast Kylie in the show to wear the Fantasy Bra.
Kylie Jenner/Instagram
“Kylie really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing,” Victoria's Secret chief creative officer Adam Selman explained in a Vogue interview published Oct. 18. “That’s the exact same thing that we do. Like, the show is so big, it’s true entertainment, and I think that she is a great catalyst for that."
"She’s really created her own culture, which—how many people can say that?" he continued, explaining that the "big idea for the show was fandomonium."
Kylie Jenner/Instagram
"I think it’s an interesting pairing that we’re giving the fans: we’re giving them what they want with this amazing Fantasy Bra, and we’re going to put it on an unexpected talent who has a massive following and massive cultural impact," Selman added. "I think it’s fun. I think it’s really joyful, and I think it’s fun to celebrate in a different way that people aren’t going to expect."
Keep reading for more from the 2026 Victoria's Secret Fashion Show...
Michael Buckner/WWD via Getty Images
Gigi Hadid
Dimitrios Kambouris/Getty Images for Victoria's Secret
Bella Hadid
Frazer Harrison/Getty Images for Victoria's Secret
Barbara Palvin
Frazer Harrison/Getty Images for Victoria's Secret
Behati Prinsloo
Frazer Harrison/Getty Images for Victoria's Secret
Kylie Jenner
Dimitrios Kambouris/Getty Images for Victoria's Secret
Megan Thee Stallion
Dimitrios Kambouris/Getty Images for Victoria's Secret
Alessandra Ambrosio
Dimitrios Kambouris/Getty Images for Victoria's Secret
Adriana Lima
Dimitrios Kambouris/Getty Images for Victoria's Secret
Candice Swanepoel
Dimitrios Kambouris/Getty Images for Victoria's Secret
Rosie Huntington-Whiteley
Dimitrios Kambouris/Getty Images for Victoria's Secret
Tate McRae
Frazer Harrison/Getty Images for Victoria's Secret
KATSEYE
Dimitrios Kambouris/Getty Images for Victoria's Secret
Amelia Gray Hamlin
Dimitrios Kambouris/Getty Images for Victoria's Secret
Irina Shayk
Dimitrios Kambouris/Getty Images for Victoria's Secret
Vittoria Ceretti
Frazer Harrison/Getty Images for Victoria's Secret
Ashley Graham
Dimitrios Kambouris/Getty Images for Victoria's Secret
Natalia Bryant
Frazer Harrison/Getty Images for Victoria's Secret
Megan Moroney
Michael Buckner/WWD via Getty Images
Iris Law
Dimitrios Kambouris/Getty Images for Victoria's Secret
Bella Hadid
Dimitrios Kambouris/Getty Images for Victoria's Secret
Elsa Hosk
Dimitrios Kambouris/Getty Images for Victoria's Secret
Jasmine Tookes
Frazer Harrison/Getty Images for Victoria's Secret
Gigi Hadid
Dimitrios Kambouris/Getty Images for Victoria's Secret
Joan Smalls
Dimitrios Kambouris/Getty Images for Victoria's Secret
Doutzen Kroes
Dimitrios Kambouris/Getty Images for Victoria's Secret
Alex Consani
Dimitrios Kambouris/Getty Images for Victoria's Secret
Adriana Lima
Dimitrios Kambouris/Getty Images for Victoria's Secret
Anok Yai
Dimitrios Kambouris/Getty Images for Victoria's Secret
Liu Wen
ichael Buckner/WWD via Getty Images
Abby Champion
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