Kendall Jenner expands her business empire as she buys stake in $200million calming drinks brand as she details how she manages her wellness routine amid anxiety battle

Kendall Jenner has expanded her business empire as she buys a stake in $200million calming drinks brand Trip. 

The supermodel, 30, was announced as the new Global Ambassador of the brand for their new wild strawberry flavour. 

First launched in 2019, Trip drinks are a popular non-sparkling beverage infused with CBD, magnesium and calming adaptogenic botanicals. 

The brand is set to pull in $200million in revenue by the end of this year and as a long-term fan of the product it was the perfect investment for Kendall. 

Speaking about her choice to work with the brand, she said: 'When I met Liv and Dan [founders Olivia Ferdi and Daniel Khoury], I instantly connected with what they’re building. 

'I love their vision for the brand and their mission to help more people find calm in their everyday lives. I’m so excited to be part of their journey.'

The brand is focused on managing everyday stress relief, and Kendall has been open in the past about her struggles with anxiety. 

She told Vogue in 2024: 'For me, getting out of bed in the morning and putting one foot in front of the other is so helpful for me. Moving, getting my blood flowing.'

Meanwhile Trip's founder Olivia said Kendall's involvement will be significant for the brand as she said: 'Her followers obviously outweigh a lot of countries’ populations … and she has a ton of credibility.'

She added: 'because she is a genuine customer [it will] make it more meaningful when she’s speaking to her audience.'

Sharing their news on Instagram, they penned: 'Kendall, welcome to the TRIP fam. so excited for everything ahead.'

In 2020 Kendall publicly discussed the 'crazy panic attacks' she suffered for years before seeking help. 

She revealed that she first experienced anxiety symptoms as a little girl and immediately informed her mother Kris Jenner she was unwell.

'I was really, really young and I remember feeling like I couldn't breathe and running to my mom and being like: "Mom, I feel like I can't breathe. Something must be wrong."'

She recalled that Kris 'of course, took me to a bunch of doctors just to make sure it was all OK physically, and I was,' but 'No one ever told me that I had anxiety.'

Kendall remembered: 'Maybe like three years ago, four years ago, it came back completely full on and I would have crazy panic attacks and finally I kind of got the information that I needed about it.'

Meanwhile this isn't Kendall's first foray into the drinks industry after she launched her tequila brand 818 Tequila in May 2021 - which has taken off internationally. 

'I wanted the liquid and the brand to stand on their own and for people to love it without me even having to be a part of it because I just wanted it to be that good,' said Kendall.