Adrian Portelli slammed for having 15-year-olds modelling at his LMCT+ petrol station

Adrian Portelli has been slammed after it was revealed that two of the female models at his recent LMCT+ service station opening in Melbourne were 15-years-old.

Last week, the Australian billionaire launched the LMCT+ petrol station in Preston, Victoria, with hundreds of his loyal followers turning up to see him in the flesh. 

The event featured several female models in grid girl-style outfit.

Two of the models were just 15, including Stevie, the daughter of AFL star Brodie Holland and former Price Is Right model Sarita Stella. 

Several people on the Facebook group Tea Time voiced their disapproval at the entrepreneur for hiring the girls.  

'I feel like Adrian Portelli having a 15 year old as a showgirl at his pre-opening night hasn't been talked about enough,' one person sniped.

'Yeah, it was absolutely cooked. Regardless of if he hired them himself, it was his event and he is responsible for it,' a second added.

Australia has no specific laws governing child modelling, and neither of the teenage performers engaged in any conduct on the night that could be considered unlawful.

Daily Mail has approached Portelli for comment.

On Wednesday night, Portelli officially opened the first of his chain of petrol stations, with hundreds of members of the public showing up for the party.

Several devotees of the luxury vehicle enthusiast showed up in their own muscle cars, with drivers filling the road, revving their engines and doing burnouts outside the brand-new service station.

Although petrol was not yet available for sale, those in attendance lined up instead for the food on offer, with Daily Mail hearing complaints of long waits and frustrated, hungry attendees.

Portelli was mobbed by fans for several hours at the event, which culminated in one of his infamous giveaways of a jaw-dropping $1 million.

The 37-year-old announced his petrol pump venture as part of an extension to LMCT+, his subscription-based rewards club, in December 2025.

Speaking to the Daily Mail on the night, Portelli said that he aims to serve his community by offering petrol at competitive prices as Australia faces shortages.

'Yeah, look, I'm gonna do what I can to relieve that,' Portelli said of the country's fuel crisis.

'I've got my customer base that have supported me over the years, so I'm willing to take a hit to the pocket to support them in these times.'

Portelli indicated that he was likely to take a financial hit due to his low prices, which he intends to increase at some stage.

'This is just something to say thank you. But you know, we're gonna obviously have to at some point increase our prices, but like I said, we're gonna give wholesale fuel,' he said.

The price of fuel in Australia doubled for drivers in the weeks after conflict broke out in the Middle East and Iran closed shipping routes through the Strait of Hormuz, with some service stations even running dry. 

But months before the ongoing fuel crisis began, Portelli said that his service stations would offer 'discount' fuel prices, with the first location now open in Melbourne.