Salish and Jordan Matter, the father-daughter duo known for posting videos of their weekly adventures on YouTube, have entered an exclusive deal with Netflix.
At the streamer, Salish and Jordan will continue developing their preexisting franchises in addition to new scripted, unscripted and animated projects starring 16-year-old Salish, with new content set to debut this spring. The Matters will also partner with Netflix on consumer products and experiential offerings. Additionally, their archive of content will become available on Netflix later this year.
The Matters’ videos often feature various challenges — 24 hours stuck in the wilderness or in “the world’s tiniest car,” for example — and celebrity guests such as Mr. Beast, Paris Hilton and Khloé Kardashian. In 2025, Salish won the Kids’ Choice Award for female creator of the year and launched the skincare brand Sincerely Yours in partnership with Sephora. Jordan is a photographer two New York Times bestselling photography books, and kicked off his and Salish’s content creation career when he began including a preteen Salish in his photography vlogs. On their YouTube channel, Salish and Jordan have 34.1 million subscribers and have reached 13.3 billion views to date.
“So many shows I love are on Netflix, and I can’t believe that soon I will have one of those shows,” Salish said in a statement. “It’s a super exciting opportunity, and I can’t wait to start filming!”
Netflix is “unmatched in scale, vision and global reach, and this collaboration allows us to expand the storytelling our audience already loves into new formats while staying true to the creative world we’ve built,” said Jordan.
“At Netflix, we are committed to working with the best creatives in the world, and Salish and Jordan Matter are unparalleled creators with a massive fandom and a vibrant, high-energy storytelling style that kids and family audiences instantly love,” said John Derderian, Netflix’s vice president of animation series for kids and family. “This perfectly complements our programming, and we’re thrilled they’ve chosen Netflix as their creative home. We look forward to fostering their vision and bringing exciting new projects to life.”
English (US) ·