YouTube TV Reveals Pricing, Channels for Lower-Cost Packages Launching This Week

Starting this week, YouTube TV will start selling stripped-down bundles — packaged into genres including sports, news and entertainment — that cost less than its core $82.99/month plan.

It’s not quite a la carte pricing, where you could pick which individual channels you want. But the idea is to provide lower-price entry points, as YouTube seeks to attract price-sensitive consumers to its pay-TV service.

The new plans will begin rolling out this week and will become available to everyone in the U.S. over the next several weeks. The video giant in December announced that it would eventually roll out more than 10 new lower-cost packages. The main YouTube TV plan, priced at $82.99/month, includes more than 100 networks and remains available as the most comprehensive option.

The most-requested plan is YouTube TV’s Sports tier, which will cost $64.99/month for existing users and $54.99/month for new customers (for the first year, after which the price will go up to $64.99). The sports package includes all the major broadcast networks, including ABC, CBS, Fox and NBC, as well as sports networks FS1, NBC Sports Network, and all of the ESPN networks (including ESPN Unlimited coming in the fall of 2026).

YouTube TV announced pricing and channels for the first four of the cheaper genre plans (see the breakdown in the chart below). New users of the Sports + News, Entertainment, and News + Entertainment + Family plans will receive special intro discount pricing for the first three months, before the pricing goes up to the regular pricing for existing users who may be downgrading from the full-freight $82.99 monthly plan.

“TV should be easy, and with YouTube TV Plans launching this week, we’re giving customers more control over their subscriptions,” Josh Yang, director of product management at YouTube, wrote in a blog post Monday.

Subscribers who sign up for one of the new plans will have access to all the product features offered on YouTube TV, including unlimited DVR, the ability to add up to six members on one account, and key plays and multiview. Customers on the cheaper plans also can purchase add-ons such as NFL Sunday Ticket and RedZone, HBO Max and 4K Plus.

Other pay-TV providers, including DirecTV and Disney’s Fubo TV, offer similar skinnier genre-based packages that cost less than standard bundles.

Here are details for YouTube TV’s first four genre-focused plans:

* Price new users for the first 12 months
** Price for new users the first 3 months