Why this 'revolting' sign in Bondi Beach is infuriating people - but is all as it seems?

A 'warning' sign put up in Bondi Beach has left locals infuriated after a production company has seemingly banned 'unattractive' people from stepping on set during filming of a new TV show. 

A new micro-reality TV series called Flex is currently being filmed in the tourist hot spot, 'documenting the lives of eight good-looking locals'. 

However, a notice put up on set at Bondi Pavilion has some people fuming, as producers insisted that only 'attractive' people were allowed in the background of the cameras - but Daily Mail can reveal not everything is as it seems.

Ben Davies, the founder of the production company Ronde, which is producing the TV series, has said the signs are a tongue-in-cheek commentary about the theme of the new show. 

'Flex obviously features fit and attractive people, trying to navigate life, career, love and body image in the Eastern Suburbs,' he said.

'There is a very strong association of the Eastern Suburbs with vanity and elitism, so it was a running joke amongst the Ronde team to lean into this perception during filming in a way that can drive a bit of conversation around what it is we're making.'

'We wanted the public to ask questions, speak to the producers and spread the word,' he added. 

The signs plastered around the filming set read: 'Warning. Filming in progress. Bondi-based micro-reality TV series - Flex.

'We are filming a new series documenting the lives of eight good-looking Bondi locals. If you enter this area, you may be captured on film.

'If you think you're fit and/or attractive enough to get featured in the background, please make yourself known to our production team.' 

'If you feel this isn't you, please stay out of the shot. We appreciate your patience and thank you for your cooperation,' it continued. 

Hundreds of people raged when a photo of the sign was shared online. 

'Here we go, the new era has officially arrived,' one person said.

'A stunning showcase of self-absorption, shallow thinking, and the unwavering confidence of people who contribute absolutely nothing of substance.'

'Could be a trap. Making a documentary about vanity,' one person noted next to a laughing emoji, as someone else said simply: 'Ohhhh hellllll naaaaa.'

'Lol they need to remember in the mother's eyes all children are beautiful,' added a third, while another commented: 'So another fake representation of Bondi then.'

Someone else pointed out filming was taking place at the entrance of the Bondi Pavilion, where the public often enters.  

'I wonder what Waverley Council might say, given they are filming in front of the main entrance to Bondi Pavilion?' they said.

'If you aren't good looking enough, use the back door please? 

'Hopefully the non "good looking"/unfit and unattractive locals visiting the Waverley Council office at the front, did as they were told. 

'It would be awful to ruin the footage with their ugly mugs.'

More people flocked to Reddit to slam the sign, with one person saying: 'This is proper f***ed up.'

'How revolting is that verbiage?' another added. 'Imagine being so vain and self-involved that you would approach the producers... and just what? 

'Swish yourself in front of them?? So CRINGE.'

'That notice is so cringe! Only vapid, vacant, self-absorbed narcissists need apply. If your IQ is higher than your belt size, please stay out of shot,' said someone else. 

'What a stupid cringy sign,' wrote one user.

However, some people didn't seem to mind that the filming crew had excluded 'ugly' people from their set. 

'And? Not everything has to be inclusive. If they need a certain type of person so be it,' one person wrote.

'Actually admire their honesty… cue the offended unattractive people,' commented another. 

While the sign appears to have gained some online traction, a closer look at the original poster of the photo reveals it may all just be one big publicity stunt.

It would seem the photo was uploaded by someone who works for a marketing firm based in Sydney. 

Similar images have been shared to other social media platforms, inciting fury among users who have criticised the warning sign.

Adverts for the micro-reality TV series have also been uploaded to TikTok and are being played during the ad breaks on Married At First Sight. 

According to producers, Flex is 'Australia's first micro-reality series that follows the lives of eight strivers navigating their quarter-life crisis in Bondi and its iconic coastal surrounds'. 

'It's a masterclass in surviving Sydney's most affluent areas, laying bare the "fake it till you make it" reality of a generation under pressure.

'As the party girl lifestyle trades places with pre-dawn fitness culture, FLEX pulls back the curtain on the gruelling hustle required to stay hot, stay relevant, and stay in the game. 

'In this world, your physique is your currency and your community is your competition.

From a high-paid male escort desperate for an exit strategy to a high-voltage powerhouse fresh out of a six-year open relationship, we follow their lives in their intense pursuit for success. 

'Because for every aspiration there's a setback, and for every fall, there's a chance to get back up — if you can afford the price of the climb.'

Flex is being marketed as Australia's first 'micro-reality' series, with 1-2 minute episodes being released directly to social media platforms - starting on March 15.