Why omitting video won't make your camera cheaper

While video is becoming increasingly popular, and cameras' video features continue to become more sophisticated, there are still plenty of photographers who simply aren't interested in it.

And, in a time where cameras are already so good that the improvements on the photo side tend to be incremental, rather than groundbreaking, it can look like manufacturers are only interested in expanding their video capabilities.

This has, perhaps understandably, led to frustration among sections of the photography community. But it can also lead to the belief that a photo-only camera would be cheaper, which is not generally the case.

Generally, manufacturers only develop separate models if they believe there is a distinct audience to target, which is why, for instance, Nikon's ZR cinema/vlogging crossover camera is intentionally missing some features that would make it more appealing to someone that might otherwise buy a Z6III. Wheras, conversely, a stills-only version of the Z6III would compete for the same audience, leaving people to choose between a full-featured hybrid and a camera with the same components but artificially restricted.

Click here to read a fuller explanation of why taking video out of your camera wouldn't make it less expensive.