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Alix Earle Seemingly Confirms Alex Cooper Feud
Daddy gang, picture this: two major companies want to be your new podcast home.
That is exactly what Alex Cooper went through in 2021 after Call Her Daddy’s success led to her being courted by both Amazon and Spotify. And while she recognized the value both companies would bring to her podcast, she ultimately found herself saying no to Amazon in favor of Spotify.
“Spotify, to be honest, it was the same amount of money basically and a little less work," Alex shared on The Burnouts podcast March 5. "So I was like, ‘Why would I not do that?’”
According to the 31-year-old, Amazon would have required her to do more episodes, with many of them living behind the company’s paywall.
"It was a lot,” she continued. “As a creator at the time who didn't have a company behind me—I was a one-woman show—I was just trying to look at, ‘How will I be able to execute this type of deal in a capacity that I feel like I'm actually capable of?’”
Especially because Alex wanted to make sure she was being “a good partner.”
"When someone is handing you that type of money,” she reasoned, “you want to make sure that you're exceeding their expectations.”
And when it came to breaking down the Amazon deal versus the Spotify deal, the latter was one she could more easily wrap her head around.
“It would be 52 episodes a year. Every single month I was paid a check and it was all guaranteed money, which was so crazy,” Alex explained. “I didn't have to hit benchmarks. I didn't have to hit anything.”
Cindy Ord/Getty Images for SiriusXM
In hindsight, she’s amazed at the three-year deal Spotify gave her, although she knew it would be a transition for her fans as they could no longer find her on Apple Podcasts, noting that was her “biggest platform at the time.”
Still, Alex’s time with Spotify was beneficial for both her and the company, as she brought more women onto the platform as podcast listeners. And while the deal was successful, she definitely felt like she got savvier when it came time to sign her current contract with SiriusXM.
Alex and her Unwell Network, which she founded in 2023, moved over to the platform in 2024, signing a deal worth $125 million that covers a little over three years.
“When I got my deal then with Sirius XM I was recognizing that there were so many more levers that I could pull,” she explained. “And I think as much as I loved my deal at Spotify, it felt very limiting and singular by the time I had hit that three-year window.”
Curious at how much more of your favorite influencers and podcasters make? Keep reading.
Bradley on a Budget
Bradley, who documents ways to save and make money, shared that he earned $58,857 on OnlyFans in 2025, as well as $123, 933 on content creating as an influencer with 1.5 million TikTok followers.
X / Lil Tay
Lil Tay
The content creator said in an August 2025 Instagram post that she earned over $1 million on OnlyFans in three hours, less than a week after turning 18.
Tay shared a photo of her alleged earnings, in which she earned $1,024,298: $486,558 from messages, $511,003 from subscriptions and $26,736 in tips.
Ariana Biermann
Kim Zolciak-Biermann's daughter is making her way an influencer, sharing on her Bravo show Next Gen NYC that she makes $1,000 per sponsored post on TikTok.
“Now living in damn New York City, I need to be making a lot more money than I was making in Atlanta,” she said in a July 2025 episode. “Right now I need to be doing everything that I can to generate even more money.”
Ariana—who inked her first brand deal at age 14—knows it can be lucrative, saying, “You can get paid astronomical [amounts] to do a story or do an Instagram post, and I made quite a bit of money.”
Miriam Ezagui
She shared in June 2025 that a sex toy company once offered her $100,000 to do advertisements for them, which she turned down. The deal would've included two in-feed Instagram posts, two TikTok posts, two Instagram Story posts and two YouTube integrations.
Photo by John Nacion/Variety via Getty Images
Jimmy "MrBeast" Donaldson
The YouTuber—who boasts over 430 million subscribers on the platform—shared that he had become a billionaire "on paper" in February 2025.
However, he explained that he mostly doesn't keep that money for himself.
"In my actual bank account, I have less than a million dollars," he explained during an appearance on the Diary of a CEO podcast at the time. "I just like to reinvest it all."
As of January 2026, he shared he has "negative money," despite his estimated $2.6 billion net worth.
“I’m borrowing money. That’s how little money I have,” MrBeast told the Wall Street Journal. “Technically, everyone watching this video has more money than me in their bank account if you subtract the equity value of my company, which doesn’t buy me McDonald’s in the morning.”
Sophie Rain
The OnlyFans model revealed that she made over $43 million in just one year on the adult subscription platform. In fact, she even shared screenshots of her earnings from November 2023 to November 2024, which included a $4.7 million paycheck from one subscriber alone.
J Lingo/Shutterstock
JoJo Siwa
The Dance Moms alum revealed that she made "six digits a month, easy" on YouTube videos as a 13-year-old. She added in the 2024 documentary Child Star that she now posts up to 300 times a day on Snapchat as part of her influencing career.
Eamonn M. McCormack/Getty Images
Chris Olsen
The TikToker revealed he has a net worth of over seven figures.
"You guys can keep calling me annoying," he quipped in a July 2024 video. "Being annoying has made me a millionaire."
Rosdiana Ciaravolo/Getty Images
Jeffree Star
The makeup artist revealed he earns $50,000 when he hosts a TikTok live—which he does four or five times a week—through selling cosmetics and gifting from fans.
"I'll make bacon in the morning and make $50,000," Jeffree told the Cancelled podcast in November 2024. "There's some times where I don't sell at all, and I'll just make bacon in my kitchen, in my bathrobe, in my little slippers, we'll just hang out and I'll just chat and I'll do a Q&A."
Other times, he's making bank by offering discounts on his own branded makeup products.
"It's a niche market but it's massive," he added. "We're the No. 1 or 2 beauty store."
Instagram/Lily Phillips
Lily Phillips
The OnlyFans model—who made headlines in December 2024 for sleeping with 101 men in one day—told E! News that she earns a "good amount" off of creating NSFW content on the subscription-based platform.
As for a ballpark figure, she said, "Oh, we're in the millions."
Cassidy Sparrow/Getty Images for META x Megan Thee Stallion
Markell Washington
Markell—known for his dance videos—told Salary Transparency Street in 2023 that he earns between $500,000 and $700,000 a year, mostly from brand deals and Snapchat's mid-roll program.
Jerod Harris/Getty Images for Netflix
Deepti Vempati and Natalie Lee
After appearing on Netflix's dating show Love Is Blind in 2022, the pair pivoted to social media stardom and said they each made $500,000 in less than two years as influencers.
Instagram (@heidimontag)
Heidi Montag and Spencer Pratt
Similarly, the Hills alums turned to social media to make money after the Los Angeles wildfires of 2025. But they weren't earning as much as people thought.
"Everyone thought that was $3.5 million in the week," Spencer told E! News at the time. "If it was true, we would be in Bel Air right now shopping for our new house."
Instead, he revealed he only made $3,500 that week from the 5,000 videos on his TikTok page.
Julia
The ASMR influencer—known as @itsblitzzz on YouTube —admitted in January 2024 that she scores about $56,400 a year on ad revenue from old videos, without creating new content.
She's made over $610,000 in 14 years on the platform in ad revenue alone, with less than a million subscribers.
King Caitlin ASMR
The ASMR creator shared that she made $3,948.05 on TikTok in September 2024 (with nearly 400,000 followers) and $910.95 on YouTube in the same month (with nearly 27,000 subscribers).
Makayla Samountry
The Minnesota YouTuber made over $193,000 on the adult platform OnlyFans from January 2020 to December 2022, she shared in a Medium article.
Morgan Presley
As explained on The Really Good Podcast in 2023, the content creator has scored $50,000 on a single sponsored video.
Jared Siskin/Patrick McMullan via Getty Images
Gigi Robinson
The chronic illness advocate told Salary Transparency Street in 2023 that she earns about $150,000 a year with less than 40,000 Instagram followers.
Ben Brainard
The comedian charges between $5,000 and $10,000 for a sponsored video, he told Salary Transparency Street.
Kamillah Rae
The YouTuber shared that she made $4,746.94 from monetization on the platform from August 2023 to January 2024 (from a total of 923,700 video views), with under 30,000 subscribers.
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