Former Food Network star Valerie Bertinelli launched her own direct-to-fan platform, “Valerie’s Place,” Wednesday, a subscription service powered by new tech company Visible Things.
Bertinelli’s Valerie’s Place offering, which his now live as a website and will debut as an app in the coming weeks, features “a curated library of fan-favorite content, including new episodes of “Valerie’s Home Cooking,” as well as new original programming, podcasts and live streams. The content is offered through a tiered subscription beginning at $2 per month.
“Valerie’s Place is my digital home and that’s why it’s my place. It’s where everything I do lives, and where I get to explore everything I want to do next,” Bertinelli, who exited Food Network in January 2024, told Variety. “Beyond ‘Valerie’s Home Cooking’ and fan favorites, we’re launching brand-new original programming, including shows, live streams, podcasts, merchandise, and members-only content. I’m especially excited for my book club and podcast ‘Getting Naked’ launching this spring. It’s completely me, but also something totally new.”
Valerie’s Place is the first product to debut from Visible Things, a company focused on enabling “traditional stars, digitally native creators, and brands to move beyond algorithm-dependent platforms to build direct, monetizable relationships with their most devoted audiences.”
Founded by “American Idol” and “Little People, Big World” producer Billy Cooper, who serves as CEO, chief content officer Andrew Greenberger, and chief operating officer Willis Robertson, Visible Things aims to “significantly reduce the time, cost, and engineering lift traditionally required to build a custom DTC platform from scratch.”
“For decades, talent has been asked to build audiences on platforms they don’t own, with business models that can change overnight. Visible Things was built to give celebrities and creators the infrastructure to power their own businesses and take back control of their libraries, their community, and their fan relationships,” said co-founders Cooper, Greenberger and Robertson in a joint statement. “Valerie immediately understood that shift. She’s not just launching an app, she’s redefining how a modern celebrity connects with and serves her Superfans.”
Visible Things, which also serves as a production partner on the original programming created specifically for Valerie’s Place, has an advisory board that includes Boardwalk Pictures Founder and CEO Andrew Fried, former WME board member Mark Itkin, Voldex Head of Franchise Katelynn Duffel Heil, and new AMS Capital’s managing partner Freddy Boom.
Visible Things will be launching more direct-to-fan platforms from talent and brands soon. The company is repped by WME.
“For a long time, I felt like I had to stay in just one lane,” Bertinelli said. “With Visible Things powering my platform, I finally have a seat at the table and I own the table. I’m no longer put in one box. I have full creative freedom to make and share the content I actually want to create. And it’s not just my seat, my fans have one too. I worked closely with the team at Visible Things to build Valerie’s Place because it allows me to bring everything – my shows, podcasts, live experiences, and merchandise – together in one place, directly with my audience. This isn’t just another streaming service. It’s my own platform, online and in an app, where I truly own my content and my relationship with my fans. This is about more than uploading shows. It’s about creating a fully connected digital home that reflects who I am and how I want to engage with my community. There isn’t another platform that brings content, commerce, and community together this way. What is most important, is the level of ownership and creative freedom I now have and that means everything to me.”
See below for a list of shows that will be available on Valerie’s Place at launch and additional shows to come.
Reheated: Valerie’s Home Cooking: Valerie and her longtime culinary producer Sophie Clark revisit favorite recipes and fan-favorite episodes from Valerie’s Home Cooking and give them a fresh twist. Along the way, they break the fourth wall, share behind-the-scenes stories, and show how cooking shows are really made, all while creating something new (and delicious).
Now Val’s Cooking: An all-new stand-and-stir cooking show with Valerie making recipes she’s never filmed before. From brand-new dishes to favorites inspired by her cookbook Indulge, this is classic Val – relaxed, joyful, and all about food you’ll actually want to cook.
Now We’re Cooking: This is cooking together, in real time. Valerie goes live and invites VP Preferred and VP VIP members to cook along with her, comment, ask questions, and share the experience just like friends gathered in the same kitchen.
Meals for One: Sometimes you’re just cooking for yourself, and that deserves just as much care as cooking for family and friends. In Meals for One, Valerie makes simple, satisfying meals for one, focusing on comfort, ease, and recipes that don’t leave you with a fridge full of leftovers. Real food, real life, no scaling required.
Content coming post-launch throughout the Spring:
Getting Naked: The Podcast: An all-new podcast with Valerie and special guests, featuring candid conversations about life, growth, creativity, and showing up as your real self. Thoughtful, funny, and heartfelt; the kind of talks that stay with you long after they end.
Superfan Supper Club: Valerie cooks LIVE, but this time, select VP VIP members join her on camera. While others watch and cook along, a few lucky superfans get to interact with Val face-to-face, ask questions, and be part of the show itself.
Val’s Book Club: Every other month, Valerie and her community pick a book to read and discuss together in a live virtual book club. VP Preferred and VP VIP members can watch and comment, while select VP VIP members join Valerie on screen for an intimate, honest conversation…starting with her new book, Getting Naked.
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