TV bosses 'desperate' to sign Coleen Rooney and husband Wayne for Kardashian-style family reality show after I'm A Celeb stint

TV bosses are 'desperate' to sign Coleen Rooney and husband Wayne for a Kardashian-style family reality show, according to new reports.

After her successful stint on I'm A Celebrity, the WAG, 38, and legendary footballer are now at the centre of a bidding war to secure the best deal. 

The runner-up's latest gig has led her to a flurry of offers to get a family show following the life of her, Wayne, 39, and their sons Kai, 15, Klay, 11, Kit, eight, and Cass, six.

A source told The Sun: 'All the top channels and streaming services are desperate to sign the family for a Kardashian-style reality show.

'Streamers like Netflix and Amazon Prime are all moving into non-scripted content, with celebrity-led shows like Holly Willoughby’s Bear Hunt and the Molly-Mae: Behind It All documentary in the works.

'Despite the mounting pressure, they're taking their time to carefully evaluate the offers and choose the right one for them. Coleen is keen to create something authentic and true to her family's values, with a decision expected soon.'

Coleen's representative has been contacted for a comment. 

She has been tipped to become 'ITV's new golden girl' after winning over a legion of fans with her time in the Jungle. 

The Sun also reported she's been eyed up for a slot on Loose Women and This Morning.

A source told the newspaper: 'Coleen’s return to public life following the Wagatha Christie trial was carefully orchestrated — and it has more than paid off.

'When she was in the jungle, she was being touted as ITV’s next Holly Willoughby and the offers have already started flooding in. But there is one deal on the table that has really piqued her team’s interest.

'Given Coleen’s love of the Loose Women show too, the team want her secured on their guest roster, with a view to finding something more permanent for her.'

Coleen opened up about feeling 'uncomfortable' for the first few days on I'm A Celebrity... Get Me Out Of Here!

But Coleen has now admitted she initially thought she'd be 'too quiet' to compete with all the big personalities. 

She also revealed that for the first few days in camp she felt a bit on edge - however assured that her fellow campmates made her feel more comfortable.

Speaking to the Daily Mail, Coleen said: 'It didn't really come across in the edit at all, but those first days were slightly, a bit uncomfortable perhaps because of the personalities.

'It wasn't uncomfortable. They made it comfortable. It was just me sitting back and looking at camp and thinking, I was more quieter than everyone else. That was it.'

Coleen added: 'Do you know what, I was just myself and that was the thing going in there. 

'The first week I just thought, I can't see me, not me lasting as a person, but me going all the way because I was just me. And we had loads of personalities in there who were great and I got on with. 

'But they were performers, singers, dancers, comedians. I felt like I was at times just sat there thinking, what do I bring with me? 

'But obviously people enjoyed her and wanted me to stay in there longer and see a bit more of me.'

Asked how she coped with having no luxuries in camp, Coleen said it reminded her of when she used to clean apartments at Pontins in her younger days.

Speaking to the Daily Mail, she said: 'I have got luxuries in life but I'm no princess. I feel my campmates were surprised that I wasn't fazed by living outside. 

'I might not have camped that much but I used to clean the apartments at a Pontins holiday park when I was younger.'

She adds: 'Going to the dunny [camp lavatory] doesn't bother me, I've gone behind a tree before. I don't mind getting my hands dirty, I've got four boys, we've been in situations where we've got dirty. 

'We go to ponds and mud trails. None of that fazed me and if I had all of my lot there, I could have stayed there for weeks and weeks.'  

Indeed, Coleen took on many of the chores to make up for not looking after her sons. 'It's just my daily life to pick up after people, to just get on with it,' she said.

'If I don't do it myself it mightn't get done. It was hard to step back from not doing other people's. There were times when people took longer to do their chores. I was desperate to go and do that but we got punished for it.'

The first thing she did after coming out of the jungle was to FaceTime her husband. 'Wayne just said how proud he was,' she said. 

'Obviously, in the letter he sent to me in camp, he said he's never missed me as much as he does now.

'I can understand that because we've not spoken. We've been apart for weeks and weeks on end. [Normally] we speak a number of times a day, and we FaceTime. To not have that communication, it's been tough.'

Wayne remained in the UK to manage his football team, Plymouth Argyle, in Devon, while their two eldest sons Kai, 15, and Klay, 11, also stayed home.

'It was harder for them to come out [out of] school. They're older, it's more serious. We took the decision to keep them in school.

'But, they did say they weren't going to school tomorrow because their mum was in the final. I don't know what school's going to say about that. Obviously, they haven't come all the way to Australia so maybe they do deserve a day off.

'The little ones, it's easier. They've brought work away with them.'