Timothée Chalamet is taking his viral marketing campaign for “Marty Supreme” to Asia, with the actor unveiling Japan and China legs of his promotional tour as the A24 ping-pong drama crosses $172.8 million worldwide and closes in on the $200 million mark.
The film opens in Japan on March 13 and China on March 20 – two major markets that have yet to be factored into a global cume that already makes “Marty Supreme” the biggest domestic and international release in A24’s history. The studio is currently back on 800-plus screens in the U.S. this weekend.
Chalamet’s unconventional campaign – built around star power, viral social media, and streetwear culture – has drawn younger audiences to a 1950s period piece about an aspiring table tennis player, confounding industry narratives that suggest Gen Z and millennial moviegoers are reluctant to turn out for original, non-franchise films.
The actor has extended that playbook internationally, with activations including a Cup Noodles pop-up in Japan, a Brazil pop-up tied to CCXP, and a screening event in Germany at a Berlin cinema that skewed toward young tastemakers.
Among the campaign’s most-discussed moments: a blimp video that went viral and launched a U.S. tour; a merchandise truck that traveled from New York to London to Brazil; a Nahmias tracksuit collaboration that counted Tom Brady, Misty Copland, Kid Cudi, and Bill Nye among those seen wearing it on social media; an appearance in a music video by rapper EsDeeKid; and a stunt atop the Sphere in Las Vegas. A24 also launched its first-ever popcorn bucket for the film – a giant orange ping-pong ball – alongside a limited-edition Wheaties box and a table tennis pop-up in New York in partnership with Airbnb.
The domestic cume stands at $95.3 million, with the U.K. and Ireland the next-largest market at $21.9 million. Australia has contributed $6.6 million, France $5.6 million, and Italy $5.5 million.
“Marty Supreme” holds the record as the highest-grossing A24 film in the U.K. and Ireland, Australia and New Zealand, Canada, Norway, Israel, Turkey, Poland, Portugal, Croatia, the Dominican Republic, Iceland, and Latvia, and is on track to claim the same distinction in Belgium and Luxembourg, Denmark, and Italy. It also posted A24’s best-ever opening weekends in Germany and Austria, Belgium and Luxembourg, Denmark, France, Australia and New Zealand, Italy, Spain, Sweden, Israel, and Peru.
English (US) ·