This Popular Olaplex Product Was Reformulated, Here’s What's New

2 weeks ago 19

Olaplex's No.3 hair treatment just changed! Here's what you need to know about the new No.3PLUS formula before picking up a bottle.

Olaplex No 3 Reformulated Main.jpgE! Illustration/Olaplex

Say hello to the new Olaplex No.3PLUS complete repair treatment!

Yes, you read that right, the brand's popular repair treatment was just reformulated and updated, and there are some changes you need to know about before buying. 

In case you weren't already using the original No.3 product, here's how it worked: in 3-10 minutes, it targeted existing damage and internal bond repair, and was best for colored/bleached hair.

And now, here’s what’s different about the enhanced No.3PLUS: suited for all hair types, it is focused on hair protection (to prevent future damage) and strand repair (inside and out), and the application time is just 3 minutes.

The new and improved formula will be replacing the original, so the time to order and give it a try is now. Think of it as a complete approach toward protecting your past, present and future hair!

It fits seamlessly into your hair washing schedule as a pre-wash treatment, and should be used every 1-3 washes. Just apply to wet hair before shampooing and leave it in for 3 minutes, rinse, followed by shampoo and conditioner as usual.

Hear what early shoppers have to say and shop the new release, below.

Olaplex No.3 PLUS Hair Repair Pre-Wash Treatment

This pre-wash treatment strengthens both the cortex and the cuticle of the hair, repairs hair bonds, and is designed to future-proof hair in just 3 minutes, while also delivering immediate softness.

What Shoppers Are Saying

"I have been using this product for about 2 weeks now and it is absolutely amazing!! I can definitely tell a difference in my dry, damaged hair already and I’m loving the results," one shopper shared.

Another customer wrote, "Okay here we go! I have been an Olaplex believer for a while now specially there N3, I still have a bit of the old Formula and was able to compare it to this one! I was a bit scared to try because I already loved their first one! But this one did not dissapoint! It leaves your hair so soft and really works on any frizz you have going on! I haven’t tried it to leave it curly, but I did use to to straighten my hair! Formula seems great and I would recommend."

"I’ve been using this product for a little over a week now and I have absolutely noticed a difference in my hair texture. I’m about a month postpartum and my hair has become extremely dry and brittle, but this product is hopefully helping me to counteract some of the effects," a reviewer wrote.

How We Choose

The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

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