EXCLUSIVE: iHeartPodcasts and Mail Order Company, the production studio of Workaholics alums Adam Devine, Anders Holm and Blake Anderson, have set a multi-year contract renewal for their co-produced hit comedy podcast, This Is Important.
Under the renewed agreement, This Is Important will continue as a weekly audio and video podcast, with iHeart significantly expanding its production and marketing investment in the franchise.
“WeHeart iHeart with all of rHearts and we’ll continue to bring inarguably thee most importantest ‘content’ to the network,” the This Is Important trio told Deadline. “We look forward to growing TII Nation and expanding our friendship family in the years to come <3 Popozão to all!”
Since launching with iHeartPodcasts in 2020, This Is Important has become a fan-favorite destination for absurd humor and unfiltered conversations. Approaching its milestone 300th episode, the show is consistently ranked in the Top 50 of Apple Podcasts’ Comedy chart. It was named Best Comedy Podcast at the 2024 iHeartPodcast Awards and was also selected as part of iHeartMedia’s exclusive video podcast partnership with Netflix.
Recently, the pod has expanded its connection with fans through the TII Tour, bringing the show’s signature comedy and chaos to live audiences across the country.
“It’s no surprise that This Is Important has built such an incredibly loyal fan base with its authentic and original style of unfiltered comedy,” said iHeartPodcasts President Will Pearson. “We’re thrilled to expand our partnership and continue investing in one of the funniest teams in podcasting.”
In addition to the renewal of their flagship This Is Important podcast, Devine, Holm and Anderson recently joined iHeart in announcing an expansion of the franchise to develop additional podcast projects executive produced by the team, including the just-launched comedy history podcast Look Back At It, hosted by comics Sam Jay and Alex English. We were first to report on that one.
New episodes of This Is Important are available Mondays on the iHeartRadio app and everywhere podcasts are heard.
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