The Suncare Brand Hailey Bieber Made Viral Just Launched a Self-Tanner

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Carroten glow, no sun required! Carroten's skincare-forward new self-tanner will have us looking sun-kissed all fall and winter long.

The Suncare Brand Hailey Bieber Made Viral Is Now Launching Self-TannerE! illustration/Courtesy of Carroten

With Labor Day weekend behind us, we're officially saying goodbye to the summer sun—but that doesn't mean we have to miss our summer tan. Fall and winter are the seasons we're bringing self-tanner back into our bodycare and skincare routines. 

Carroten, the Greek heritage suncare brand, has expanded its product line with the help of SAYN. They first went viral thanks to Hailey Bieber back in 2023. The star posted (and later clarified via DM) that she thinks the brand's Intensive Tanning Gel is "the best ever." She mixes the browning tanning accelerator with an SPF for that under-the-sun care. 

SAYN has grown Carroten's US footprint across Amazon, Target, Ulta, Walmart, and other retailers—now, the two have teamed up on the brand's biggest launch yet. Their first self-tanner that's perfect for all our cold-weather needs includes three products with several shades and undertones that color corrects your skin effortlessly.

  • Hailey Bieber posted about Carroten's Intensive Tanning Gel, and her hack of mixing it with SPF while she tans went viral. 
  • Now, the brand has launched its first self-tanner products that require no sun—perfect for the fall and winter months ahead. 
  • The star of the self-tanning collection is the new Carroten Self-Tan Mousse with various undertones and shade options. 

Courtesy of Carroten

The hero product of the collection is the self-tan mousse. It comes in a green or violet base and a light/medium or dark color payoff. The green base is for those with a cool undertone that neutralizes pink or red pigment. Meanwhile, the violet is perfect for those with a warm undertone, and it neutralizes yellow and golden pigments.

This color correction ensures your tan always looks truly neutral and never too orange. Confused about what undertone you are? See the table above to check!

The collection also includes face drops and a body butter. The body butter is infused with nourishing ingredients and shimmering pearls for a sun-kissed and hydrated look, while the drops let you build a natural tan for your face by mixing them with your favorite moisturizer or using them alone. 

Keep scrolling to shop this new self-tan collection below: 

Carroten Self Tan Mousse

This self-tanning mousse is available in a green or violet base for a light/medium or dark color payoff. It features a weightless formula that's infused with natural DHA derived from plant sugar, hyaluronic acid, ceramides, and niacinamide for a hydrated, smooth, and believable tan. 

Carroten Face & Body Self Tan Drops

Apply these self-tan drops straight to your skin for a sun-kissed glow or mix a few drops into your moisturizer for a gradual, more subtle tan.

Carroten Gradual Self Tanning Body Butter

This self-tanning body butter is infused with cocoa butter, shea butter, coconut oil, carrot oil, and shimmering pearls to leave your skin soft, hydrated, tanned, luminous, and sun-kissed. 

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