EXCLUSIVE: Creator collective The Sidemen have confirmed to Deadline that the third season of hit series Inside UK has wrapped and will launch on Netflix this spring.
The update comes as the company has launched new production company Sidemen Productions. Self-funded by the Sidemen, the company has been set up to “develop and produce creator-led formats for global audiences” with a slate of originals for online platforms and streamers. The focus will be on UK content but there will also be international collaborations, the company says.
The launch follows the success of reality competition show Inside, whose second season landed in the UK Netflix Top 10 chart in March 2025.
The third season has been teased previously but today is the first official confirmation. The Sun recently ran a lineup of celebrities they believe will take part in the show, including Strictly Come Dancing star Saffron Barker, Love Island alum Indiyah Polack and Chloe Ferry of Geordie Shore fame. There’s been no official confirmation of the lineup or launch date, however.
The 7-day reality competition sees 10-12 influencers and celebrities living together while competing for a £1M prize fund. Previous contestants include George Clarke, Chloe Burrows and Angry Ginge.
The Sidemen’s media growth is led by Victor Bengtsson. Adam Cohen, formerly of Noah Media Group, KEO Films and Fulwell Entertainment, will serve as Head of Sidemen Productions. The expanding company is also said to be getting a new HQ in London.
The group’s reach has been growing. Inside USA reached the Top 10 on Netflix in the US and their Sidemen Charity Match raised close to £5M in the UK last year.
The collective, which comprises KSI, Simon, Josh, Tobi, Ethan, Vik and Harry, has more than 100 million subscribers across their platforms including 22 million subscribers on their main YouTube channel. They’ve also added a clothing label, vodka brand, and a restaurant chain.
Victor Bengtsson, who as we reported this morning has been promoted to CEO of The Sidemen, said: “The Sidemen have created content for over a decade, entertaining millions of people across the world. After the success of our show Inside we saw an opportunity to create even bigger and bolder projects. Sidemen Productions brings together everything we’ve learned on that journey, channeled into a highly skilled team dedicated to redefining what creator-led productions can achieve”.
English (US) ·