It seems Google is taking a page out of Samsung's book by launching sign-ups for a new generation of smartphones today. The Google Pixel 11 has already been confirmed via a new landing page on the official retailer's store page, with preorders for the new device (or devices) landing on Wednesday, August 12.
Interestingly, Google is offering an 'exclusive offer' for new subscribers who sign up for email alerts ahead of preorders. This is a first for Google's product launches, but it's something we've seen quite a lot with Samsung's big phone launches.
The usual drill is to sign up for email alerts ahead of the keynote event — in this case, Google's 'Made by Google' event in August — and you'll get a small bonus when you preorder. There are no details on what this bonus is yet, but I've attached some speculation just down below.
In terms of the devices, again, we don't know much here. Google has confirmed that it's the Google Pixel 11, but hasn't specifically said how many devices there will be. I would personally be shocked if there wasn't a Pro or Pro XL device, though. There might even be a new Google Pixel 11 Fold, so we could in fact be in store for four new Google phones.
What could the 'exclusive offer' be?
The only tidbit of information I've been able to glean from the Google Pixel 11 announcement page is that you can 'sign up and save'. That's pretty vague, but I can realistically see this going two ways, based on similar promotions from Samsung recently.
First, this exclusive offer could be a small bonus on top of the various trade-in rebates we'll undoubtedly see featured when the devices are available to preorder. It could be something like getting a $100 / £100 extra discount when you trade in an older device.
Secondly, and more likely, is some kind of Google Store credit as a bonus. When Samsung has offered this previously, we've seen the official store bundle in a bit of credit to spend on things like phone chargers, cases, and even other devices.
If a new Google Watch appears during the event, then it could be the case that you could use the credit to get a nice little discount. If memory serves, the credit is usually $30 to $50 / £30 to £50, so it's not a huge deal, but it is a nice little bonus.
What do we know about the Google Pixel 11?
Right now, the biggest rumor surrounds a new ‘Pixel Glow’ feature, which is supposedly a new kind of ambient lighting alert system. If you take a look at Google's landing page for the Pixel 11, you can see a teaser image of the device featuring a multicolored lens on the camera hump. Some have suggested that this could be a confirmation of Pixel Glow, and that seems likely to me too.
The teaser also has a rather striking shiny gold color, which is something we haven't seen before on Google devices. Dare I say this color reminds me of the iPhone 16 Pro, which had a very, very similar gold option.
Speaking of colors, an Amazon leak a few days ago seemed to suggest multiple new colors on four devices. It appears like these leaks could be legit, but it's worth treating them with a pinch of salt because the listings appeared to suggest that the devices will be launching with Android 16 when they'll almost certainly be Android 17.
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