Updated on Nov 30, 2025 at 7:05 PM
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Black Friday is no longer a one-day event. Instead, it's become a catchall for the days before Thanksgiving, the day itself, and the entire stretch that follows before Cyber Monday rolls in. And while that can feel overwhelming, there is a silver lining: it gives us a head start on holiday shopping, whether we're still prepping the turkey or recovering from the food coma afterward. Here, I've rounded up the best holiday gift ideas for everyone on your list to grab while they're on sale — whenever you choose to shop — spanning beauty, fashion, tech, homewares, and everything in between.
In This Post:
Our Favorite Black Friday Gift Deals:
A digital frame that seamlessly blends in with decor: Aura Aspen 12" Frame at $199, originally $229
Looking for even more sales? Shop more of Popsugar's Black Friday and Cyber Monday deals, and subscribe to our newsletter for more shopping recommendations.
Update on November 29, 2025 at 7:00 PM ET: I double-checked all product prices and added a few gifts I'd personally love, like a digital frame that looks like the real deal, TikTok-viral eye patches, and a sunrise alarm clock.
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Best Black Friday Beauty Gifts
PS Photography | Renee RodriguezBiodance Real Deep Mask Gift Set ($15, originally $19)
This face mask gift set is one of Sephora's bestselling picks (verified by the "bestseller" sort feature), which doesn't exactly surprise me. The brand's masks have a serious following, and this box includes four masks, each targeting a different skin concern: pore care, hydration, calming, and dark spot treatment. It's a fun way for the recipient to test them all and find their favorite. Curious what makes these masks so special? Check out our review of the Biodance Bio-Collagen Real Deep Mask, which is included in this set.
Editor Quote: "Although I've seen this mask used tons of times on social media, I still wasn't entirely sure how it worked. It starts out as an opaque mask that has almost a silicone-like feel to it, but when you wake up in the morning, it's transparent and needs to be peeled off. The first time I tried it, I put it on before bed, popped a melatonin, and went to sleep. When I woke up, I was shocked to see that the mask had, in fact, completely changed. It looked like I was wearing a clear mask instead." — Renee Rodriguez, senior beauty staff writer and social producer
PS Photography | Larry StansburyGrace & Stella Retinol Under Eye Patches ($22, originally $25)
Our editors (and TikTok users) love Grace & Stella's eye masks, and for good reason. They're made with hyaluronic acid, retinol, glycerin, and sea moss, which work to deeply hydrate and plump the skin. One editor experienced brighter undereyes almost immediately after using them, which you can read more about in our Grace & Stella Retinol Under Eye Patches review.
Editor Quote: "From the moment I apply them, the cooling sensation feels like a mini spa treatment, instantly soothing and de-puffing my tired eyes. The patches stay perfectly in place, allowing me to multitask without worrying about them slipping. After just 15 minutes, my undereye area looks visibly brighter, more hydrated, and refreshed — like I actually got eight hours of sleep! Plus, the patches make me feel luxurious thanks to their vibrant color." — Larry Stansbury, PS contributor
cultbeauty.co.ukAesop Reverence Aromatique Hand Wash ($29, originally $38)
As someone who adores Aesop's hand soap but feels mildly criminal buying it at full price, I go into full detective mode to find it on sale during the holidays, and I spotted it marked down at Cult Beauty. Yes, spending even over $30 on hand soap sounds wild, but this is anything but average. The formula has tiny exfoliating beads that leave your hands ridiculously soft, like a mini treatment every time you wash. The person in your life who loves to entertain and appreciates the finer things will be obsessed; promise. You can read more about my obsession in my Aesop Hand Soap review.
Editor Quote: "Even though I initially worried the exfoliating granules might leave my skin feeling dry, I can report after a week of using it exclusively at one pump per wash that my hands feel as soft as ever. Aside from how great the soap feels on my hands, it also smells incredible. It's packed with mandarin orange peel oil, lavender oil, rosemary leaf oil, and more essential oils and extracts for a non-overwhelming scent that's woody, herbal, and a little citrusy. It's a relaxing yet refreshing aroma that even scents up my bathroom temporarily without having to light a candle." — Marisa Petrarca, contributing shopping editor
PS Photography | Haley LyndesShark Beauty FlexStyle Hair Blow Dryer & Multi-Styler ($200, originally $349)
Getting this for $150 off is anything but casual. Plenty of people — including one of our editors — say it rivals the famed Dyson Airwrap, but at a much friendlier price point, even before this major discount. The device regulates its temperature to help prevent heat damage, and you can customize it for your specific hair type before buying. The set comes loaded with attachments, including a diffuser, styling concentrator, wide-tooth comb, two auto-wrap curlers, a paddle brush, a round brush, and four styling clips. Learn more in our Shark Beauty FlexStyle Hair Blow Dryer & Multi-Styler review.
Editor Quote: "The Shark FlexStyle transforms from a blow dryer into a hair styler. This is something I personally love because I like to get my hair almost completely dry before I style it. It has a button that allows it to rotate from its blow-dryer shape back into a styling wand, and from there you can use one of its attachments to get your desired result. As someone who was a heavy Revlon user, I personally use its oval brush to style my hair straight, and it does a great job. It's powerful and fast, and it uses low heat to style my hair." — Haley Lyndes, shopping staff writer
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Best Black Friday Fashion and Accessory Gifts
loft.comLOFT Plaid Blanket Scarf ($25, originally $50)
This plaid blanket scarf is the definition of cozy-chic. It's oversized, soft, and instantly pulls together any winter outfit. Whether you gift it to yourself, wrap it up for someone you love, or stock up now and decide later, you truly can't go wrong.
PS Photography | Marisa PetrarcaKendra Scott Elisa Pendant Necklace ($36, originally $60)
This Kendra Scott pendant is one of those gifts you'll want to give and receive. One of our editors reviewed it and called out how darling and giftable it is — from the packaging to the necklace itself. It comes in every birthstone and offers both silver and gold chain options. Learn more in our Kendra Scott Elisa Pendant Necklace review.
Editor Quote: "It looks good with everything. I've worn it with casual everyday attire like a long-sleeve turtleneck or a T-shirt, and dressier ensembles as well. While I haven't delved into my jewelry box to explore potential layering options, I've been inspired by the various combinations showcased on the Kendra Scott Instagram page." — Marisa Petrarca, contributing shopping editor
PS Photography | Kyley WarrenEberjey Tencel Modal Rib Relaxed Short PJ Set ($78, originally $104)
Both I and one of our former editors consider Eberjey's pajamas some of — if not the — most comfortable of all time. They're the pajamas I'm genuinely bummed about when they're in the wash. Find out more about them in our Eberjey Tencel Modal Rib Relaxed Short PJ Set review.
Editor Quote: "I'm not joking when I say that I've never worn a pair of pajamas as comfortable as these. The style is remarkably soft and lightweight, with a feel that almost makes you forget that you're wearing pajamas at all. Crafted from Eberjey's signature Tencel Modal fibers and spandex blend, the PJ set encapsulates what a breezy loungewear style should feel like: effortless, comfortable, and durable enough to withstand even the most chaotic sleepers (it's me, hi)." — Kyley Warren, former assistant shopping editor
leatherology.comLeatherology Large Jewelry Case ($104, originally $130)
I ordered this Leatherology Large Jewelry Case as a Christmas gift for my mom, but I was so excited when it arrived that I gave it to her early. The case itself is unbelievably chic and practical. But what I'm most obsessed with is Leatherology's new customization feature, which lets you upload a drawing or a note in your own handwriting. I wrote my mom's name with a heart (pictured above), and it turned out even better than I imagined. Usecode HOLIDAY25 to get 25 percent off.
nakedcashmere.comNaked Cashmere Meli Cashmere Shrug ($112, originally $160)
Gifting clothing can be tricky since you usually need to know someone's exact size, which is why this Naked Cashmere shrug is such a smart exception. It has an easy, open-front shawl design and is knit from 100 percent pure cashmere in an airy, lightweight gauge, perfect for tossing over their shoulders without sacrificing an ounce of chicness. Use code HURRY to get an extra 30 percent off.
staud.clothingStaud Moon Bag ($263, originally $350)
I use this bag more than almost anything else in my wardrobe. It's versatile, chic, and perfect for the fashion-lover who packs light but still wants a bag with real personality. The interior is small, but it fits all the essentials — and the compliments are nonstop. For its BFCM sale, you can get 35 percent off sitewide. Use code SITEWIDE35. Read more about why I love this bag in my Staud Moon Bag review.
Editor Quote: "What I love about the Staud Moon Bag is that it manages to be both timeless and unique — a rare combination in the world of handbags. I have the black leather version, and it's truly a chameleon piece. No matter what outfit I'm wearing, no matter the season, this bag complements it perfectly, adding a special touch without overpowering the look. I've probably worn it over 100 times by now and it never fails to spark compliments; I've had more than a few people ask where it's from." — Marisa Petrarca, contributing shopping editor
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Best Black Friday Tech Gifts
PS Photography | India YaffeApple AirTag ($18, originally $29)
Apple AirTags have quietly become one of the most staple travel accessories. Simply slip one (or two) of the small devices into your suitcase and you'll have an easy way to monitor its location while you're traveling. Read our detailed Apple AirTag review.
Editor Quote: "They took about 30 seconds to set up; all you need is your iPhone close by, and they pair automatically. Using the Find My app that's installed on all iPhones, I was able to track our bags from check-in until takeoff, and again when we landed back in the States. I saw them all together in the European airport, and I was even able to track, based on an airport map, that they moved with us when we had to change planes due to an electrical issue." — India Yaffe, former associate shopping editor
PS Photography | Angela EliasPura 4 Smart Fragrance Diffuser ($35, originally $50)
A drugstore fragrance diffuser gets the job done, but if you're into something a little more high-tech, Pura's version might be more your style. This sleek device connects to an app, letting you control how much fragrance fills your space and even set timers to customize when it kicks in. One of our editors swears by hers — get the full scoop in her Pura Smart Fragrance Diffuser review.
Editor Quote: "Unlike traditional essential-oil diffusers, the Pura Smart Fragrance Diffuser is truly low maintenance — no daily water changes, essential-oil fiddling, or cleaning necessary. With other essential-oil diffusers I've owned, I've found that mildew buildup can happen easily if I don't properly clean it after each use, which is a huge pain." — Angela Elias, contributing shopping editor
walmart.comAirPods 4 ($69, originally $130)
I genuinely thought Walmart had made a mistake when I spotted these new-edition AirPods for under $70. But no — they're majorly discounted for the holiday. They're perfect for the person in your life who's still using the same pair they bought in 2017 or has never owned AirPods before (gasp). And if you think they'd prefer the AirPods 4 With Active Noise Cancellation ($140, originally $179), that pair is on sale right now, too.
amazon.comCanon Ivy 2 Mini Photo Printer ($100, originally $120)
This little photo printer turns the thousands of photos in your camera roll into tangible prints in seconds. Interestingly, it doesn't need ink at all, which still confuses me, TBH). Instead, it uses colorful dye-based crystals embedded in the paper. You can add cute designs or borders before printing, and each photo has a peel-and-stick backing if you want to display them somewhere.
target.comEmber Mug 2 Temperature Control Smart Mug ($120, originally $150)
This is a brilliant gift idea for the caffeine-fueled friend or family member who's known to nurse a cup of hot joe in the morning — or all day. The genius of this mug is that it stays heated to their preferred temperature, so they never have to worry about their coffee going cold. One of our editors reviewed an older model, so be sure to check that out if you want more details.
Editor Quote: "At night, I look forward to making myself a cup of herbal tea and settling into bed with a book without rushing. I know I can get lost in a chapter and still enjoy warm tea every time I take a sip." — Angela Elias, contributing shopping editor
amazon.comHatch Restore Sunrise Alarm ($134, originally $170)
This was my mom's most cherished gift last year. She loves that she can customize her sleep routine with ambient noise, perfectly-adjusted light, and a gradual wake-up process. It's a game-changer for anyone looking for a screen-free, wind-down routine.
PS Photography | Angela EliasAura Aspen 12" Frame ($199, originally $229)
I love this frame so much that I bought it for my in-laws this year (fingers crossed they aren't reading this!). It features paper-like matting, a slim 1.1-inch profile, an anti-glare screen, a built-in speaker to bring video clips to life, an interactive touch bar to scroll through photos, and can be displayed in portrait or landscape mode. It blends in seamlessly with my decor and makes me smile throughout the day.
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Best Black Friday Home Gifts
PS Photography | Kyley WarrenBedsure GentleSoft White Throw Blanket ($12, originally $16)
Here's proof you don't need to splurge on a blanket. This cozy throw is a favorite among Amazon shoppers and our editors, who love how it's chic, unbelievably soft, and a fraction of the price of high-end options made with similar microfiber materials. The cozy enthusiast in your life will love it, too. Read all about it in our Bedsure GentleSoft White Throw Blanket review.
Editor Quote: "I have used this blanket every day since it arrived in the mail; it's draped across my bed when I sleep at night, on my couch when I'm lounging around in the evenings, and even styled over my office chair while I'm working from my desk. It's become as much a staple of my everyday life as a good moisturizer or a cup of coffee, so it's fair to say there's very little I don't like about it." — Kyley Warren, former assistant shopping editor
badesofa.comBafedosa Back Bath Pillow ($179, originally $199)
As someone who owns this pillow, trust me when I say the bath taker in your life needs it. I got mine as a gift and initially questioned how necessary a bath pillow could possibly be — and I was so, so wrong. It comes out every single bath night, keeps my back comfortable and supported, and dries quickly so it's easy to store for next time.
wayfair.comLodge Enameled Cast Iron Dutch Oven ($99, originally $167)
A Dutch oven is a smart gift for the loved one in their hosting era. They can broil, braise, bake, or roast in it up to 500°, then bring it straight to the table as serveware. It looks chic as décor, too, which is a bonus when they're entertaining and want everything to feel a little elevated.
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Best Black Friday Fitness Gifts
nodpod.comNodpod Gentle Pressure Sleep Mask ($27, originally $38)
This light-blocking weighted sleep mask takes the number-one spot among all of Amazon's sleep masks, which doesn't surprise me in the slightest. It's basically the sleep-mask version of a weighted blanket — and just as relaxing. You can even pop it in the freezer to help soothe headaches or hangovers. One of our former editors even said she and her husband used to fight over it. Find out more in our Nodpod Gentle Pressure Sleep Mask review.
Editor Quote: "My sleep schedule is usually pretty hit or miss: I either sleep like a log or wake up every two hours; there's no in-between. I experienced the former using my Nodpod." — Murphy Moroney, former associate family editor
shopstakt.comThe Stakt Mat ($71, originally $94)
For the yoga lover in your life who's still using a traditional mat, consider leveling up their practice with this new foldable version. It's innovative, easy to store, and so much simpler to travel with. A former staff writer reviewed the Stakt Mat and admitted it nearly convinced her to get rid of all her others.
Editor Quote: 'Overall, I enjoyed the unique, foldable design of the Stakt Mat and its versatility. As soon as I took it out of the box, I was surprised at how lightweight it was, and hyped about how quickly it could be folded up. And the Stakt Mat is clearly functional, as proven both by my test drive of the mat and also by the reactions of other people who've spotted me using it. The latter have included literal gasps of delight and extremely enthusiastic questions like,"Where did you get that!?" and "I want one, too!" The foldable yoga mat concept just makes sense, both for its ability to provide customizable levels of support and its ease of storage." — Jade Esmeralda, former health and fitness staff writer
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— Additional reporting by Haley Lyndes and Angela Elias
Marisa Petrarca (she/her) is a contributing editor for PS Shopping and has over seven years of experience writing and editing beauty, fashion, and lifestyle content. She was previously the senior beauty editor at Grazia USA and the style and beauty editor at Us Weekly. Now freelancing, her work has been featured in Cosmopolitan, Allure, Marie Claire, and more.
Haley Lyndes is a shopping writer and editor with more than seven years of experience in the publishing space. Specializing in home and lifestyle, she covers everything from furniture and mattresses to beauty products and fitness gear. Her writing has appeared in BuzzFeed, Travel + Leisure, and Real Simple.
Angela Elias (she/her) is a contributing editor for PS Shopping, where she reviews everything from beauty products to kitchen gadgets, curates can't-miss sales, and creates "best of" shopping roundups. In her former roles at PS, she led the relaunch of its Latine identity and family-focused verticals, directed its Home vertical, and hosted shopping segments. She has nearly 15 years of experience working in the lifestyle space as a writer, editor, content strategist, director, on-camera talent, and publicist.

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