The Best Super Bowl 4K TV Deals to Shop Ahead of the Big Game: Save Up to 60% Off

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Although we’re only a few weeks into 2026, Super Bowl LX is slated to be the biggest TV event of the entire year. If last year’s ratings for the Big Game was any indicator, this year’s NFL event could easily draw in upwards of nearly 127 million viewers (maybe even more).

And with Super Bowl LX only a few weeks away (the game broadcasts on NBC this year), it’s a great time to upgrade your home theater experience — not just because you’ll want a high-speed 4K Ultra HD picture to catch all the hard-hitting action and thrilling passes, but because the best 4K TV deals of the year drop ahead of the Big Game.

Variety rounded up some of the best deals on 4K TVs from all sorts of brands, like the Hisense’s premium U6 (currently 50% off), on Amazon and Best Buy. Below, you’ll find our picks for the best 2026 Super Bowl 4K TV deals to shop.

On sale for $529.96 (reg. $847.99) at Best Buy, the Hisense 85-Inch U6 Series 4K Smart TV (85U65QF) has an impressive LED backlit display for bright and vivid picture quality, which is enhanced by Dolby Vision. It has Hisense’s Motion Rate 480 technology for smooth motion when watching live sports, like Super Bowl LX.

The Hisense 75-Inch QD7 Series 4K Smart TV (75QD7QF) is on sale for $587.99 (reg. $799.99) at best Buy, ahead of the Big Game. The TV is best for large living rooms, if you have enough space and watch to enjoy high quality picture quality with buttery smooth motion up to 144Hz and premium audio quality with Dolby Atmos and DTS Virtual:X support.

If you want to watch the Big Game, then you’ll want a big TV. On sale for an impressive nearly 60% off its list price, the Hisense 100-Inch U7 Series 4K Smart TV (100U75QG) is absolutely massive with a humongous 100-inch Mini-LED QLED display. It has a 4K Ultra HD picture quality with Dolby Vision support and Google TV to livestream the Super Bowl on Peacock out-of-the-box.

You save $1,100 through this deal, that brings down the price of Samsung’s OLED to $1,399.99. The 2025 model is known for maintaining on-screen details in the dark through its OLED. Plus, it’s advanced processor upscales all content to 4K through machine-based AI deep learning. Mesmerizing visuals are coupled by theater-grade audio, even without a sound bar: Discover TV Audio follows the action on screen with Object Tracking Sound Lite.

The TCL 55-Inch ULED T7 Series 4K Smart TV (55T7) delivers optimal value and performance for its price, especially at 33% off its list price. The new screen, which follows the company’s T7, welcomes improvements such as two HDMI 2.1 ports and, most importantly, peak brightness, a local dimming feature, a wide color gamut and peerless reflection handling that promises a cinema experience from home. This is the best choice for those who know they’ll be streaming blockbusters from home, in addition to live sports.

There’s likely no other time you’ll be able to get your hands on Sony’s revolutionary 4K TV processing technology for less than $850. The BRAVIA 3 boasts a cognitive processor that brings intense contrast with pure blacks, high peak brightness and natural colors — currently $251.99 off.  Through Google TV, you can browse thousands upon thousands TV shows and movies on any platform you choose. Plus, the set is equipped with exclusive features for the Sony PlayStation 5 console for the gamers in the house.

Amazon Fire TVs have remade the rules when it comes to integrated streaming capabilities and quality at a good price. This 50-inch 4K TV ticks all of the boxes: Hands-free Alexa controls, 4K Ultra HD resolution across the wide screen, Dolby Digital Plus audio, and of course instant access to all of your favorite apps and streaming services. It also easily pairs with Echo speakers by using the Alexa app to create a great home-theater setup.

The LG OLED C3 4K TV, which is on sale for nearly 30% off its list price, has everything you need to stream all the action on game day but it’s probably the best choice for live sports. On the streaming front, it comes with built-in access to DirecTV, Tubi, Netflix, Prime Video, Apple TV, Disney+ and LG channels — all available in breathtaking picture and audio through Dolby technology (and even a Filmmaker Mode for a true cinematic experience).

And if you order now, you can get your brand new 4K TV delivered to your home before the Big Game, which takes place at the Levi’s Stadium in Santa Clara, California on Sunday, Feb. 8 — especially if you’re an Amazon Prime member.

Not a member? Sign up for a 30-day free trial to take advantage of all that Amazon Prime has to offer, including access to Prime Video, Prime Gaming and Amazon Photos; fast free shipping in less than two days with Prime Delivery; in-store discounts at Whole Foods Market; access to exclusive shopping events — such as Prime Day and Black Friday — and much more. Learn more about Amazon Prime here.