The 74 Most Popular Amazon Products E! Shoppers Bought in 2024

The 4 Best-Selling Amazon Products from 2024

If you're short on time, here are the top four best-selling Amazon products E! shoppers couldn't get enough of in 2024.

Laura Geller New York the Best of the Best Baked Palette

Kyle Richards told E!, "I have one key palette that I use for everything. I can do my whole face with just that palette.  Every single one of my friends has asked me about this palette, bought it, and ends up loving it. There's one in my car in the glove box. I just have to have it at my fingertips just in case."

One Size by Patrick Starrr On 'Til Dawn Mattifying Waterproof Setting Spray

Madison LeCroy gushed, “It is waterproof. You can jump in a lake and your contour, powder, and everything will last. If you want your makeup to stay on til dawn, this is your go-to."

More Celebrity Fans: Rylee Arnold

Dibaolong Drawstring Lounge Bermuda Shorts with 3 Pockets

These shorts are designed for both comfort and style, perfect for lounging or hitting the yoga mat. With a loose fit and drawstring waist, they offer a customizable fit for all-day wear.  

Vital Proteins Collagen Peptides Powder

"My go-to collagen routine is adding Vital Proteins Collagen Peptides in my morning cup of coffee or smoothie," Jennifer Aniston told E! News. "So easy to use."

Wella Professionals Ultimate Repair Miracle Hair Rescue

TheBalm Hot Mama! Blush

Kyle Richards raves, "I’ve been using theBalm Hot Mama! Blush for so many years. It is just the best color."

Scala Silicone Anti Cellulite Massager

"I can solve your cellulite. This is amazing. I go to a really amazing lymphatic drainage place here in New York City. They use this on me for a lymphatic massage. When I do my massages, I look like I've actually worked out. I saw what they were using and I ordered one off Amazon," Brynn Whitfield said

Wet Brush Original Detangler Hair Brush

If you dread detangling your hair, you need the Wet Brush Original Detangler in your life. This brush glides through tangles with easy without those "ouch" moments

Unite Hair 7SECONDS Detangler Leave-in Conditioner

"I like to spray this in my hair and put on my sun hat. This is a great detangler. I like the size for traveling," Kyle Richards shared in her Mexico travel guide.

More Celebrity Fans: Witney Carson

Gold Bond Healing Hand Cream

Winter can be tough on my skin, especially the hands. As someone with eczema, this cream is a miraculous must-have. Trust me, once you start using it, you'll never go back.

Hero Cosmetics Mighty Patches for Nose Pores

Paige DeSorbo shared, "If you have not tried these, do yourself a favor and put it in your cart right now. Even if you think you don't need it, try it. This is for the nose. If you have blackhead or any pimples a little bit under the skin, it totally sucks them out."

Sol de Janeiro Brazilian Bum Bum Cream

Paige DeSrobo raved, "This was my savior when I was on vacation. I packed this and it saved my life. I went through an entire jar of it. It's so amazing."

EltaMD UV Clear Face Sunscreen

Kyle Richards explained, "Everybody I know uses this and loves this. You can put your makeup on top of it. This is the best product." 

More Celebrity Fans: Lisa Rinna, Kate Upton, Hailey Bieber, Madison LeCroy, Delilah Belle Hamlin, Kandi Burruss, Lala Kent, Witney Carson, Rachel Recchia, Madison LeCroy, Julianne Hough, Rachael Kirkconnell, Caelynn Miller-Keyes, and Raegan Revord.

NYX Professional Makeup Slim Lip Pencil

Nope, that's not a typo. This lip liner really is just $4.99. You will want one in every shade. There are 31, by the way. The formula is buttery-soft, long-lasting, and it stays put even when I'm eating or sweating. 

Celebrity Fans: Olivia Culpo, Gia Giudice, Kyle Richards, and Kyle Richards' daughter Portia Umansky

Maybelline Super Stay Vinyl Ink Longwear No-Budge Liquid Lipcolor

This miraculous product combines the look of a lip gloss and the staying power of a matte lipstick, which makes my dreams come true. 

DUcare Kabuki Foundation Brush

Blend your make with ease with these super-soft brushes that will save you so much time getting ready.

Dr. Frederick's Original Moisturizing Heel Socks for Cracked Heel Treatment

Melissa Gorga shared, "You need to get these moisture socks. Put lotion on your feet and slip in your little moisture socks. Check them out because they work. You definitely need the moisture socks."

Grace & Stella Under Eye Mask

Nail-Aid Keratin 3 Day Growth Nail Treatment & Strengthener

Bring your nails back to life with this growth treatment that gives results in just 3 days, according to the brand.

Crest 3D Whitestrips, Professional Effects, Teeth Whitening Strip Kit, 44 Strips (22 Count Pack)

These advanced teeth whitening strips effectively remove years of tough stains, revealing a whiter, brighter smile in just days.  

Celebrity Fans: Sydney Sweeney, Porsha Williams, Alix Earle, Erin Andrews, Leah Kateb, Justine Skye, Paige DeSorbo, Hannah Brown, Kenzie Ziegler, Dr. Nicole Martin, Alexia Nepola, Drew Sidora, Delilah Belle Hamlin, Serayah, and Ashley Haas. 

Clean Skin Club Clean Towels XL

Paige DeSorbo said, "I love those little Clean Skin Club cotton towels. I don’t subscribe to anything, but that product. I have it delivered every three months. That’s the only thing I have on retainer."

Wet n Wild Silk Finish Lipstick

My For You feed on TikTok is full of people raving about the wet n wild Silk Finish Lipstick. Shoppers love it because it's incredibly hydrating, long-lasting, and beautifully pigmented. 

Eliversion Hydrating Lip Glow Oil

"This lip gloss is a dupe. It's kind of like a Dior. I like the color. It's kind of minty too," Madison LeCroy shared.

Julep Eyeshadow 101 Stick

Simplify your makeup routine with these viral eyeshadow sticks, available in shimmer, matte, and metallic finishes across 53 shades.

Essence Lash Princess False Lash Effect Mascara

Paige Desorbo shared, "I love this one. I had so many mascaras. I got rid of a lot of them. I kept this one."

Maybelline Fit Me Matte + Poreless Pressed Face Powder

Paige DeSorbo shared, "I've had this since high school. It's my favorite set powder. You can buy all your expensive Laura Mercier, Bobbi Brown, it's not gonna be like this one. This is the best pressed powder. It comes with a mirror. Throw that in your bag."

St. Tropez Self Tan Purity Bronzing Water Face Mist

Ashley Graham shared that uses this tanning mist "morning, noon, and night." She elaborated, "It keeps me nice and tanned and glowing. It smells like f--king vacation. Who doesn't want to smell like a vacation all day and all night?"

Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum

Real Housewives of New York OG Luann de Lesseps said, "GrandeLASH is the best product for lashes and brows. It keeps my brows and eyelashes looking thicker and healthier. One of my faves!"

Anua Heartleaf Pore Control Cleansing Oil Korean Facial Cleanser

This gentle yet effective formula deeply cleanses pores, removing impurities and excess sebum without stripping the skin's natural oils.

L'Oreal Paris Voluminous Noir Balm Volumizing Mascara

Kyle Richards shared, "People will sometimes ask me if I have fake lashes on. It is so good. This is my favorite mascara. I don't think there's any better.

L'Oreal Paris Makeup True Match Lumi Glotion

Achieve a luminous, healthy-looking complexion with this lightweight glow enhancer that effortlessly elevates your natural radiance.

Sally Hansen Instant Cuticle Remover

Fix those stubborn cuticles in just 15 seconds. Simply apply, wait a few seconds, and gently push back for salon-worthy results at home. This fast-acting formula makes cuticle removal a breeze, saving you time and effort in your nail care routine.

Celebrity Fans: Madison LeCroy

Blriet Shower Steamers

"This includes 8 aromatherapy shower steamers. When you're showering you can smell that and feel like you're in a spa. They're really pretty too. It makes the whole bathroom smell good," Kyle Richards shared.

Stylia Double Chin Mask- 10 Pieces

“These lift your jawline.  I love what this does for me. It makes me feel like I have a good jawline. I say it works," Madison LeCroy said.

Sunzel Flare Leggings

These are the perfect yoga pant/legging hybrid. They're next-level comfortable and supremely flattering with lots of stretch.

Athmile Womens Oversized T Shirt

This shirt is the epitome of carefree style and comfort. Featuring a classic crewneck design and a range of chic colors, it's perfect for layering or wearing solo.

Pavoi 14K Gold Plated 3MM Cubic Zirconia Classic Tennis Bracelets

Kyle Richards raved, "Look how pretty these bracelets are. They are so real-looking and they feel really good. So beautiful. I absolutely love these. I cannot take how pretty these are."

Trendy Queen Half Zip Pullover

This sweatshirt blends loungewear and streetwear with a cozy zip-up funnel neck or an open collar for added flair, crafted from premium fabric for a sleek, high-quality look.

17KM Pairs Chunky Gold Hoop Earrings Set- 6 Pairs

The Gym People Thick High Waist Yoga Pants With Pockets

"This is a classic black legging. I feel like the black leggings are just the most flattering and the most forgiving," Kyle Richards shared in her roundup of fitness must-haves.

The Gym People Womens High Waisted Running Shorts

Elevate your workout with these high-waisted running shorts, featuring a flattering fit, breathable mesh liner, quick-dry fabric, and secure zipper pockets for comfort and performance.

The Gym People Womens' Sports Bra

Artfish Women's Sleeveless Tank Top

Kyle Richards said, "These are really cute tank tops. I love the cut on them and they hold everything in. Great, great fabric."

More Celebrity Fans: Madison LeCroy

Pander Cross Body Fanny Pack

This sleek and stylish accessory combines functionality with fashion. With multiple compartments, it keeps your essentials organized and easily accessible while on the go.

Bronax Pillow Slippers

These slides' cushioned soles and a non-slip design provide support and stability. The lightweight construction ensures all-day comfort, while the sleek and versatile design pairs effortlessly with any outfit.

Lukacy 6 Pack Large Metal Hair Claw Clips

These gold clips keep your hair in place while adding a touch of glamour to any outfit.

Qianxizhan Women's Harem Pants

These high-waisted harem pants are seriously flattering and comfy with their elastic waist. I love them so much for the pockets too. Made from a lightweight fabric, they're perfect for lounging or going out. 

Automet Loose Fit Crewneck Short Sleeve T-Shirt

This loose t-shirt is a versatile staple, perfect for cozy days with sweatpants or dressed up with trousers for a casual, put-together look. You'll want it in every color. 

Active Dishwasher Cleaner And Deodorizer Tablets- 24 Pack

These tablets penetrate grime, residue, and build-up. They remove stains, odor, and limescale. Just put one of these pods in an empty dishwasher and run a normal cycle.

Yankee Candles

A Yankee Candle deal is too tough to resist. These are aromatic, but not overwhelming with scent. They are so classic and Amazon has lots of options.

Kitchen Mama Auto Electric Can Opener

Olivia Culpo shared, "Here's an electric can opener. When I go through Amazon, I discover a lot. This is definitely something that I discovered because I never thought 'Oh, I need an electric can opener.' I'm just not really that kind of a girl, but then I saw the reviews and the videos that were kind of mesmerizing. I thought to myself, 'You know what, I actually do need this.' Maybe you will feel the same way."

Fullstar Vegetable Chopper

If you want to save time chopping vegetables, this versatile tool combines multiple functions with attachments for dicing, slicing, spiraling, and more, all in one easy-to-clean design.

Gorilla Grip Patent Pending 8 Pack Rug Gripper Pads

If you get annoyed by rugs that won't stay in place or keep flipping up, you need these gripper pads. They're sticky on both sides and they're easy to remove if you choose to redecorate. 

Yintar 6Ft Power Strip Surge Protector

No, this isn't the most luxurious purchase, but I'm all about outlet access. If don't have it, I use a power strip and I bring one anywhere I travel.

Upsimples Picture Frame Set of 5

Olivia Culpo shared, "This is a set of five frames— another Amazon beloved item. They look very expensive. I feel like gallery walls add so much to room. They're amazing quality. You would never know these were from Amazon.

Eudele Adhesive Shower Caddy, 5 Pack

Maximize shower space with this sleek, rustproof stainless steel caddy set, featuring strong adhesive hooks for secure and stylish storage of your bath essentials.

HiLIFE Steamer for Clothes

This wrinkle remover quickly smooths clothes, linens, curtains, and more without the mess of an ironing board. Lightweight and portable, it's perfect for travel and delivers fast, hassle-free results.

Beautural Fabric Shaver and Lint Remover

A fabric shaver removes pills and fuzz without damaging clothes, perfect for sweaters, hoodies, bedding, and furniture. It's satisfying to see the pilled fabric come off, like using a pore strip for laundry.

JoyJolt Double Wall Glass Coffee Mugs

"They are so cute. The clear ones are so cute. These are very inexpensive, but they look so expensive," Porsha Williams said.

More Celebrity Fans: Madison LeCroy

Jeymei 4-Pack Damp Clean Duster Sponge

Kandi Burruss remarked, "This comes with four in a pack. This is really cool. I love this one. This is perfect."

Zulay Kitchen Premium Garlic Press

Upgrade your kitchen with this easy-to-use garlic press, featuring an ergonomic handle for effortless squeezing— a must-have for any cooking enthusiast.

Hanobe Decorative Coffee Table Tray

Durmmur 2 Pack Hat Racks for Baseball Caps

Kyle Richards said, "You could put a hat on here. We are trying to organize my closet. These are baseball cap hooks."

TP-Link AC1200 WiFi Extender

Boost your home network with this reliable WiFi extender, eliminating dead zones and improving signal strength for seamless connectivity. Easy to set up and compatible with most routers, it enhances your internet experience.

E! Illustration; Photos Courtesy of Getty Images/ twomeows

Getty Images/ Iryna Veklich