NBCUniversal is betting that a digital replica of Andy Cohen will help drive Peacock users deeper into the “Bravoverse” — and spend more time on the service.
The AI-generated version of Cohen, which will tee up tea from new and recent Bravo shows, personalized to a user’s tastes, is set to debut on Peacock’s mobile app in the summer of 2026. It’s among a slate of new features NBCU is adding to Peacock. The goal is to differentiate Peacock from other streaming services by adding new “experiences” for fans like vertical video, games including including one based on Wolf Entertainment’s “Law & Order ” universe, and more.
“Don’t think of [Peacock] as a streaming platform — think of it as an entertainment platform,” Matt Strauss, chairman of NBCUniversal Media Group, said at a media briefing this week. The company wants to expand the “aperture” of experiences on Peacock so fans of NBCU’s franchises “don’t have to go somewhere else to get the experiences they love.”
“The best place to watch ‘SNL’ or Bravo should be on Peacock,” Strauss said. “But we can add even more.”
NBCU describes Your Bravoverse as “a first-of-its-kind, AI-powered vertical video experience” guided by an AI-generated version of “Watch What Happens Live” host Andy Cohen. When they first launch the experience, Peacock users will choose their preferred Bravo shows and “iconic moments,” after which Cohen will narrate a personalized playlist of swipeable video clips culled from more than 5,000 hours of Bravo footage — with more than 600 billion possible viewing variants.
In the app, Peacock is labeling Cohen’s avatar as being AI-generated. When users first start Your Bravoverse, they will see video of the real Andy Cohen who says, “Meet my digital twin – an AI version of me.”
Cohen’s avatar was created using U.K.-based Synthesia’s technology, trained exclusively on footage recorded in the Synthesia studio, which was used to capture and replicate his likeness and mannerisms. NBCU used other technology to clone his voice. For the 2024 Paris Olympics, the company debuted an AI-generated version of Al Michaels’ voice to narrate daily recaps; the AI version of Cohen takes that up a notch by adding video as well.
The company promises that Your Bravoverse will “weave together complex storylines across seasons and franchises that help fans relive memorable moments or uncover new connections they may have never seen before.” The AI-generated Cohen also could reference a sponsor’s brand as part of the experience but NBCU says it’s still exploring what this will look like at launch.
“If there’s one thing Bravo fans love, it’s being part of the conversation,” Cohen said in a statement provided by NBCU. “Your Bravoverse takes that to the next level by bringing AI into the mix and creating an experience that’s intuitive, interactive, and built entirely around the Bravo fandom. It’s the best of AI and the best of Bravo, helping fans discover shows, dive deeper into their favorite moments, and connect with the Bravo universe like never before — all guided by me. Well, not exactly me, but a version of me!”
The playlists in Your Bravoverse will be refreshed regularly and incorporate “ongoing insights” from Cohen, per NBCU. A team of editors will validate the AI’s output and vet the playlists “for quality and accuracy,” according to the company.
The new feature is aimed at both hard-core Bravo fans and casual viewers. On average every month, Bravo viewers watch 24 hours of its content, with some of the most engaged watching up to 75 episodes monthly. Since 2024, nearly every returning Bravo series is up season-over-season on Peacock, averaging 41% viewership growth, according to NBCU — underscoring the key reason the media company hung on to Bravo, while it spun off its other cable TV assets into Versant earlier this year.
Your Bravoverse will be available first on mobile as a vertical video experience and expand later to connected-TV devices. It will be prominently featured on the Peacock home page and be accessible through a dedicated Vertical Video space in the mobile app when it launches this summer. At the 2026 SXSW in Austin, NBCU will be showing off a preview of Your Bravoverse on Sunday, March 15, at NBCUniversal’s “Play with Peacock” pop up and catch a keynote featuring Strauss and Cohen.
In addition, the Peacock app — after first introducing vertical clips across genres in early 2025 — will this spring launch the ability to watch full live broadcasts of NBA games in vertical format. The feature uses AI to perform real-time cropping of live events to track where the action is on the court. NBCU says livestreaming games natively on mobile in a 9:16 vertical format is an industry-first feature.
On the games front, Peacock will debut two mobile games from Wolf Games, including one based on Wolf Entertainment’s “Law & Order ” universe called “Law & Order: Clue Hunter” coming this spring, and an original interactive narrative game called “Public Eye” created by Elliot Wolf launching this summer. And this spring, Peacock will debut a new mobile game for popular game show “Jeopardy!” Those will join existing mobile mini-games for “Wheel of Fortune,” “Today” and “Prediction Games” on the app.
Note that Peacock is still losing money: In the fourth quarter of 2025, operating loss widened at the streaming service to $552 million versus $372 million in losses in the year earlier period, as Peacock revenue rose to $1.6 billion in compared with $1.3 billion a year prior. Peacock added 3 million net new paid customers in the period, ending 2025 with 44 million paid subscribers.
This February, the company’s coverage of the 2026 Winter Olympics in Italy and Super Bowl LIX likely drew in more Peacock subscribers — as NBCU touted record streaming numbers for both events.
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