Nikon is Selling an Adorable Plushie Keychain of its Mascot

Nikon is releasing a cute plush keychain toy of its mascot Nikon-chan that is exclusively available in Japan.

As ProNews reports, the Nikon-chan character is from Nikon Imaging Japan’s official X page (formerly Twitter).

The Nikon-chan keychain plushie will get a limited release tomorrow (Tuesday, August 25) at 10 a.m. It will cost 2,900 yen (roughly $18), and only 500 units will be available.

Nikon Direct is selling the plushie on its website, and only Nikon Imaging members can purchase it; they are limited to just two items per person.

“Please note that orders after the third item will be considered for resale purposes, or multiple orders with the same delivery address, will be canceled without notice,” the Nikon Direct website says.

The Nikon-chan character from the X accounts has been popular for years, ProNews notes, so much so that it has now become a plush toy.

The product pictures of the 12 centimeters (4.7 inches) show a girl character wearing a yellow dress with a black camera strapped around her neck.

The store says that since some elements of the toy are manufactured via manual work, “there may be individual differences in facial expressions, shapes, sewing, et cetera.”

The charm commemorates the 25th anniversary of Nikon Direct, Japan’s official online shop, and it is marketed as a toy that can accompany photographers on their outings.

Nikon-chan has been the official mascot of Nikon Imaging Japan’s X page since 2010. The plushie can be viewed in person at the official Nikon Plaza in Tokyo and the one in Osaka.

It’s yet another accessory that’s exclusive to Japanese customers. Last week, PetaPixel reported on the Japan-exclusive Nikkor Z wooden lens stands.

Just like the Nikon-chan keychain plushie, Nikon Imaging Members are also limited to buying only two of them at a price of 7,700 yen ($50).

Japan’s dominance of the camera industry means that photo companies regularly hawk photography-related merchandise exclusively to Japanese customers.

For example, Ricoh was selling limited edition camera straps made from train seats earlier this year, while PetaPixel has previously highlighted how photography fans in Japan can purchase things like hand towels with optical designs on them, bottle holders shaped like a Nikon Zf, lens diagram t-shirts, and a tote bag that shows how the Zf took inspiration from the legendary FM2 film camera.

Image creditsNikon Direct