EXCLUSIVE: The David Leitch directed action movie How to Rob a Bank is driving away from its Labor Day weekend release on Sept. 4 to Nov. 13.
The change is in an effort for the Amazon MGM Studios movie to grab a bigger 18-34 audience and play into the Thanksgiving holiday. The studio noticed recently how that demo has been responding to the film’s materials and energy.
How to Rob a Bank moves away from the Paramount Mark Wahlberg and Yahya Abdul-Mateeen II movie By Any Means, A24’s Onslaught and Disney/Pixar’s re-release of Cars to a new weekend where Warner Bros J.J. Abrams’ The Great Beyond and Paramount’s Johnny Depp Ebenezer: A Christmas Carol are currently dated.
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