Move aside, Harper Beckham! Rochelle and Marvin Humes' daughter Alaia-Mai, 13, becomes the latest nepo baby to pursue a career as an influencer

Forget footballers and popstars - today's celebrity children want to be influencers.

And Rochelle and Marvin Humes’ 13-year-old daughter is the latest young nepo baby planning a career as a ‘content creator’ despite an upcoming social media ban for under-16s.

Rochelle, who rose to fame as a singer in The Saturdays and is now in a presenting duo with her JLS star husband, told how their daughter Alaia-Mai wants to be a social media creator when she’s older and next week will be doing work experience on her mother’s account.

Speaking at Vodafone’s The Opportunity Hub in Covent Garden on Thursday morning, she said: ‘Next week, Alaia-Mai is doing a week of work experience with me early. She wants to be a content creator, the girl who isn't allowed any social media, which is ironic.

‘But she loves Shannon [Rochelle's personal content creator]. She thinks she is so cool, and Shannon is off on holiday, and Alaia-Mai was like, "Can I do Shannon's job?" And I was like, "ok the team will write you a brief", so she has been reading the brief while on a caravan holiday with my mum. They are currently on a 10-day caravan holiday; I'm actually really jealous.

She added: ‘I want to be a nepo mum! I'm like, go do your thing!'

Alaia-Mai will be following in the footsteps of Harper Beckham, 15, Venezuela Fury, 16, Scarlett Thomas, 17, and Princess Andre, 19, who all intend to make a name for themselves on social media.

It comes as the UK government has announced plans to ban social media for under–16s in the spring of next year.

The change will mean youngsters won't be able to access popular apps such as Instagram, YouTube, TikTok, Snapchat, Facebook and X.

The Government also confirmed that 16- and 17–year–olds will face curfews.

As part of the new measures, their access to popular social media will be switched off from midnight to 6am every night.

Features that are designed to keep teens scrolling for longer will also be disabled by default for older teenagers. This includes videos that automatically play one after another and feeds that continually serve up personalised content.

Alaia-Mai is no stranger to a camera, as she and her siblings, Valentino, nine, and Blake, five, appear on their famous parents' social media.

They also participate in content for Rochelle’s successful family skincare and lifestyle brand, My Little Coco, which launched in February 2020.

For Rochelle, 37, balancing a successful career with motherhood is something she thinks about every day.

She admits there is a constant push and pull between work and family.

Reflecting on the balance she strives to maintain, Rochelle said: ‘By being here, I'm not with my kids, but by being at home I wouldn't be working; there is always that push and pull element.’

Despite the demands of her career, the presenter insisted that her priorities have never changed, adding: ‘My children and my family are my number one priority.’

Rochelle explained that she and Marvin, 41, made a conscious decision to adapt their working lives after becoming parents.

‘I don't travel half as much as I used to, and me and Marvin knew by starting a family our lives would look different. If he's travelling, I won't,’ she said, revealing how the couple coordinates their schedules to ensure one parent is always at home with their children.

‘We do one TV show together [BBC’s The Hit List], and we break our backs and do it in five days; we film three episodes a day.

‘I love how our kids get to see how ambitious we are as a family,’ she added.

Rochelle added she has found that what she is good at is being an entrepreneur, jokingly adding: 'I was never very good at singing or dancing anyway!'

The presenter was speaking at Vodafone's The Opportunity Hub in Covent Garden.

On stage, she admitted that she had been a Vodafone customer longer than she has been with Marvin - which is 16 years.

To help people turn ambition into action, Vodafone opened the UK’s first Opportunity Hub, offering practical support, expert advice, and inspiring talks from entrepreneur and broadcaster Rochelle (in conversation with Roman Kemp) plus writer and campaigner Anna Whitehouse and executive coach and psychotherapist, David Waters.

The event, hosted by content creator and entrepreneur Jade Beason, provided visitors with the tools, tech, advice and connections needed to help unlock opportunity and builds on Vodafone Three’s commitment to create the UK’s best network, backed by a fully funded £11bn investment to grow coverage, boost reliability and strengthen the digital future for the nation.