Maura Higgins 'lands six-figure deal with Victoria's Secret' as she continues to crack America

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By SEAN O'GRADY, SENIOR SHOWBUSINESS REPORTER

Published: 07:58 GMT, 19 February 2026 | Updated: 08:50 GMT, 19 February 2026

Maura Higgins has reportedly landed a six-figure deal with Victoria's Secret.

The former Love Island star, 35, has been busy breaking into the American market in recent months and is now working on a collaboration with the lingerie brand.

A source told The Sun: 'Maura's work ethic is second to none. She's been grafting around the clock and it's certainly paying off. 

'Her Victoria's Secret deal is six figures but bosses know the return will be worth it.'

Daily Mail has contacted representatives of Maura Higgins for comment.

Along with her fellow series five contestant Molly-Mae Hague, Maura has gone on to become one of most successful Love Islanders in the show's history.

Maura Higgins has reportedly landed a six-figure deal with Victoria's Secret

The former Love Island star, 35, has been busy breaking into the American market in recent months and is now working on a collaboration with the lingerie brand

She signed with Creative Arts Agency in LA last year to manage her career in the US.  

Months after her successful Love Island stint, Maura appeared on Dancing On Ice at the beginning of 2020, Cooking With The Stars in 2022 and I'm A Celeb in 2024.

Along with her success at home, she has also branched out across the pond thanks to a hosting gig on Love Island USA: Aftersun.

The star also attended the Golden Globe Awards with Hollywood A-listers in January.  

She also similarly impressed American viewers during her unapologetic appearance on Celebrity Traitors US, aiding her star to rise like never before.

Most recently, Maura has sparked romance rumours with her Traitors US co-star Rob Rauch, 27.

Fans have picked up on apparent chemistry between Maura and fellow player Rob, hoping they get together.

While appearing on Andy Cohen's Watch What Happens Live, the Irish star broke her silence on this speculation as she was quizzed about their relationship.

It saw Andy ask her: 'The internet wants you and Rob to get together, and?'

Along with her fellow series five contestant Molly-Mae Hague, Maura has gone on to become one of most successful Love Islanders in the show's history

She has proven to be hit with fans in the states as she made her glamorous debut on The Traitors US last month alongside Lisa Rinna (pictured) 

She attended the Golden Globe Awards in January 

To which Maura responded: 'I saw, there's a lot of videos on TikTok at the moment.'

Continuing, Andy followed up with: 'And what do you think?'

Maura coyly replied: 'I mean, you’ll have to watch the show to see if that happened.'

In the game, Maura is playing as a Faithful while Rob is secretly one of the Traitors.

The pair knew each other through Love Island US, where Rob appeared as a contestant in 2023 and 2024.

Fans previously highlighted chemistry between the pair, as seen when Maura featured in a post on Page Six's Instagram.

In a reference to Love Island, she was asked which co-star from The Traitors US she'd bring to the hideaway.

The hideaway is an area utilised by the islanders for their private hookups and chats.

Maura answered: 'Ermm, I would probably say Rob. We’re both from Love Island!'

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