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We Included these products from Madison LeCroy because we think you'll like her picks. Madison is a paid spokesperson for the Amazon Influencer Program. Our writers and editors independently determine what we cover and recommend. When you buy through our links, E! may earn a commission. Learn more.
Southern Charm star Madison LeCroy is a licensed cosmetologist with a serious passion for all things beauty. Whether it's flawless hair care, standout makeup, or skincare essentials, she’s got the expert know-how to make every routine feel like a luxury.
Known for her chic style and approachable beauty tips, Madison’s favorite picks go beyond trends—they’re staples that truly work. From tools to treatments, the Bravo star knows exactly how to elevate your beauty game and she shared her insights during a recent Amazon Live session.
Her must-have products range from everyday essentials to game-changers that’ll have your hair, skin, and makeup looking their best.
Goop Beauty Scalp Scrub Shampoo
“I have used tons of exfoliating shampoos because I’m big into scalp health. That’s a way to make sure that your hair is growing at its full potential. It also make sure that new hair is getting as much volume as possible.”
More from Madison: “If you have layers of buildup, dead skin, dry shampoo, it’s just going to stack so hair can’t fully come out of the follicle. You can do this every third shampoo, or as needed. This product is not as gritty as others so it lathers. It smells like a spa.”
Customer Ratings: 1,100+ 5-star Amazon reviews
Ouai Detox Shampoo
“This is a detox shampoo. This product is really nice. This is a great clarifying product. You’ll be having the best hair day that you can imagine.”
More from Madison: “I like that it’s a clean scent. It doesn’t dry the hair out. It gets rid of all the dry shampoo buildup.”
Customer Ratings: 5,000+ 5-star Amazon reviews
Clinique Almost Lipstick Tinted Lip Balm in Black Honey
“If you look at this color, you’re going to think you’re in your emo era, but it’s really not. It’s actually perfect.”
Customer Ratings: 6,200+ 5-star Amazon reviews
RMS Beauty ReDimension Hydra Powder Blush
“For me, the RMS blushes go on so light, so you don’t have to be scared about the color. It’s very sheer. It’s really good if you’re looking for that gem blush.”
More from Madison: “This blush is Hanky Panky. Love the name, so cute.”
More from Madison: “You can also use this when your hair is damp, but you are going to get the most out of this when your hair is dry.”
Salt & Stone Extra Strength Natural Deodorant
“This is a great deodorant. I love it. It’s so clean and it looks chic on your counter. I feel like that’s unisex.”
More Celebrity Fans: Paige DeSorbo, Gia Giudice
Customer Ratings: 3,400+ 5-star Amazon reviews
Scent Options: 4
Peter Thomas Roth Cucumber De-Tox Hydra-Gel Eye Patches
“These are hydrating. This time of year my skin is so dry. These are a good detox. Love this.”
Charles Sykes/Bravo
More from Madison: “I’m not gonna lie when I heard Lisa Barlow talk about Kerastase on her show that lke touched my cosmetology heart because a lot of people don’t know about Kerastase. It is a very high-end luxury product. Kerastase products make your job so much easier.”
More Celebrity Fans: Tinx
Drybar The Roller Club Curling Hot Rollers- 10 Rollers
“I know you’ve never seen anything like this before it took my breath away. Look at how long the roller is. Normally, they’re like half the size of these Drybar hot rollers."
More from Madison: "They have these great big clips. Drybar tools are legit. They come with a little bag as well."
Madison jokes that she “hijacked” her way of curling her hair from Southern Charm co-star Patricia Altschul.
Laneige Lip Glowy Balm
“I prefer a high-shine gloss. Any of you girls out there who are trying to convince me to buy Summer Fridays, can’t be trusted. I cannot trust you because I did it and it’s not it. Laneige takes the win.”
More from Madison: “I’m not sponsored by Laneige, but you would think I was because of how much I talk about them. I have all of these.”
More Celebrity Fans: Kyle Richards, Paige DeSorbo, Rachel Recchia, Madison LeCroy, Harry Jowsey, Gia Giudice
Customer Ratings: 23,600+ 5-star Amazon reviews
Benefit Roller Lash Mascara
“This will give you the look of lash extensions. I love the wand on this. This is definitely a really good mascara.”
Megelin 7 Colors Led Light Therapy Facial Mask
“This is a red light mask. I use this at night for ten minutes. I had melasma so bad last year. Nothing else is going to get melasma off like red light therapy.”
Topicals Like Butter Moisturizer for Dry, Sensitive & Eczema-Prone Skin
“This is for eczema, prone skin. My hands have been so dry because I keep washing them since I don’t wanna get sick. It’s not a sticky feeling.”
Olaplex No. 6 Bond Smoother, Leave-In Styling Hair Cream Treatment
“If your hair is really blonde, really coarse, or not in the best shape, definitely give this a go.”
More Celebrity Fans: Meredith Duxbury, Melissa Gorga, Margaret Josephs, Marianna Hewitt
Customer Ratings: 45,500+ 5-star Amazon reviews
Too Faced Born This Way The Natural Nudes Eye Shadow Palette
“Beautiful palette. What I love about this is that you get a lot of the neutral non-glitter shades, but you can still dress it up with some of those glitter options. I personally only like sparkle at night.”
More from Madison: “I feel like you could mix this in your moisturizer or mix it in your foundation. Always put this on the tip of your nose. It’s a ten out of ten for me.”
Cuccio Milk & Honey Cuticle Oil
“This is super important. I didn’t start using something like this until I was older. This is a cuticle oil. In months like this, it is so dry because we are washing our hands all the time.”
More from Madison: “It is super important to use this. It ruins your manicure if you have crusty little cuticles.”
Customer Ratings: 103,500+ 5-star Amazon reviews
Customer Ratings: 1,800+ 5-star Amazon reviews
Scent Options: 6
Real Techniques Bubble Blending Makeup Brush
“These brushes don’t shed.”
Caudalie Beauty Elixir Face Mist Toner That Tightens Pores + Reduces Dullness
“Use this in your car. Spray this. It’s like a menthol eucalyptus kind of vibe.”
Customer Ratings: 2,300+ 5-star Amazon reviews
IT Cosmetics CC+ Cream Natural Matte Foundation With SPF 40
“This is an IT Cosmetics CC cream. The SPF is 40.”
Customer Ratings: 1,300+ 5-star Amazon reviews
Ivan Apfel/Bravo
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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