Lisa Kudrow thinks there is “No Good Deed” that could emerge from a rise in AI onscreen.
The “Friends” alum said during the “Armchair Expert” podcast that films like Robert Zemeckis’ “Here” are like an “endorsement” for AI. “Here” was a “Forrest Gump” reunion between the director, Tom Hanks, and Robin Wright; the film digitally de-aged its two leads with the assistance of AI-driven tools.
“They shot it, and they could actually shoot the scene and then look at the playback of them as younger, and it’s ready for them to see,” Kudrow said. “All I got from that was, this is an endorsement for AI. It’s not like, ‘Oh it’s going to ruin everything,’ but what will be left?”
She continued, “Forget actors, what about up-and-coming actors? They’ll just be licensing and recycling. Set that completely aside, what work will there be for human beings? Then what? There’ll be some kind of living stipend for people, you won’t have to work? How can it possibly be enough?”
“Here” star Hanks had previously let his own reservations about AI be known during an appearance on the “The Adam Buxton Podcast” in May 2023.
“I can tell you that there [are] discussions going on in all of the guilds, all of the agencies, and all of the legal firms in order to come up with the legal ramifications of my face and my voice — and everybody else’s — being our intellectual property,” Hanks said at the time. “What is a bona fide possibility right now, if I wanted to, I could get together and pitch a series of seven movies that would star me in them in which I would be 32 years old from now until kingdom come. Anybody can now recreate themselves at any age they are, by way of A.I. or deep fake technology…I could be hit by a bus tomorrow and that’s it, but my performances can go on and on and on. Outside of the understanding that it’s been done by A.I. or deep fake, there’ll be nothing to tell you that it’s not me and me alone, and it’s going to have some degree of lifelike quality.”
He added of audiences, “Without a doubt people will be able to tell [that it’s AI], but the question is will they care? There are some people that won’t care, that won’t make that delineation.”