‘Lee Cronin’s The Mummy’ Unwraps $1.5M Previews – Box Office

Before Lionsgate’s Michael moonwalks and boogies down at the box office, we have New Line/Blumhouse/Atomic Monster’s Lee Cronin’s The Mummy which did $1.5M yesterday from showtimes which began at 3PM. The horror pic is eyeing an opening around $12M in a box office universe still dominated by Super Mario Galaxy Movie which sources have at a third weekend around $44M. By comparison, weekend 3 of 2023’s Super Mario Bros Movie was $59.9M, -35% from weekend 2.

Audiences so far are enjoying Lee Cronin’s The Mummy at 80% to critics’ 51% on Rotten Tomatoes. That preview figure is under the $2.2M of Send Help and above Knock at the Cabin ($1.45M, $14M).

The pic, which cost $22M net with 30% Irish tax credits, follows the young daughter of a journalist who disappears into the desert without a trace. Eight years later, the broken family is shocked when she is returned to them, as what should be a joyful reunion turns into a living nightmare.

The R-rated The Mummy‘s first choice is best with men over 25 and women under 25. Overall first choice is about even with The Invisible Man ($28.2M), higher than Send Help ($19M) and a notch above The Monkey ($14M) and 28 Years Later: The Bone Temple ($12.5M).

Magnolia has the Bob Odenkirk starring and co-written, Ben Wheatley directed, and Derek Kolstad co-written Normal which will rep Magnolia’s widest release ever at 2,027 theaters and the largest P&A in the company’s history. It’s part of a strategic shift whereby Magnolia will reserve a few slots a year for wide release pics. Thelma was previously Magnolia’s widest entry with an opening of $2.3M at 1,290 theaters. The shoot ’em up Normal is expected to arrive in the low single digits. Critical score on RT is 77% certified fresh. Magnolia bought this movie out of TIFF midnight. Odenkirk plays a small town temporary sheriff who uncovers dark mysteries after the bank is robbed. Watch our interview out of TIFF below:

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