Is Olivia Attwood the new Molly-Mae Hague? TV star signs another brand deal with Beauty Works as she follows in the footsteps of the fellow Love Island influencer

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This summer, Olivia Attwood has been hard to miss across our social feeds; from launching her new drinks brand, Savano, to finally hard-launching her relationship with Pete Wicks. 

Now, all attention is turning to her hair as she fronts Beauty Works' new straighteners range. 

She is following in the footsteps of fellow Love Island alum and businesswoman Molly-Mae Hague, 27, who has also had successful collaborations with Beauty Works.

Olivia also previously followed in Molly-Mae's footsteps as a brand ambassador for Lookfantastic too.  

Beauty Works Iconic Straightener has been re-engineered to deliver enhanced styling efficiency with an extended plate design that allows more hair to be styled in every pass, helping reduce overall styling time while improving control. 

Featuring advanced ceramic and tourmaline-coated plates, the tool distributes heat evenly while releasing negative ions to help minimise frizz, boost shine and create a smoother, glossier finish across all hair types. 

Designed with precision temperature control and intelligent heat technology, the upgraded Icon Straightener ensures consistent styling performance while protecting hair integrity, making it ideal for both natural hair and extensions.