Instagram Introduces Blend as a New Way to Share Reels Among Friends

1 day ago 2

The new feature shows Reels your friends like, and hopes you like them, too.

Headshot of Dashia Milden
Headshot of Dashia Milden

Dashia is the consumer insights editor for CNET. She specializes in data-driven analysis and news that intersects personal finance, tech and consumer sentiment. Dashia investigates economic shifts and everyday challenges to help readers make well-informed decisions. She covers a range of topics, including technology, security, energy and money. Dashia graduated from the University of South Carolina with a bachelor's degree in journalism. She loves teaching spinning, baking and spending time with her family.

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Instagram is adding a new feature.

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Meet Instagram's newest feature: Instagram Blend. 

The social media platform is rolling out a new Reels feature that's a feed shared between you and friends you message in the app -- whether one-on-one or a group chat. You can invite friends to a Blend in a direct message.
When you tap the Blend icon, Instagram will show you suggested Reels based on what you and your friends like -- maybe content you wouldn't see otherwise. Instagram expects to roll out new suggested Reels everyday. 

Instagram began rolling out the new Reels feature on Thursday to select accounts. 

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