Influencer faces backlash after insisting money spent on a holiday with very young children is worth it - while going on a paid trip to Bali

Jade Brycki (née Tunchy) has copped backlash after she shared a wholesome post about taking her two young children to Bali for a holiday.

The influencer, 31, who shares Fletcher, one, and Harvey, six months, with her husband Lachi Brycki, uploaded a sponsored video with Luxury Escapes to Instagram on Tuesday.

In the clip, she could be seen showing off the highlights from her lavish getaway with her young family, including clips of her two baby boys enjoying their 'first' holiday. 

'People say not to waste time and money travelling because the boys are so young and won't remember it,' Jade wrote in the caption of the video.

'But I think these years shape them so much more than we know. 

'The way they're exploring new places, interacting with people from different cultures and experiencing different things - you can never have too much of that.'

Jade then went on to tag Luxury Escapes and The Apurva Kempinski Bali, where she and her family stayed, before indicating the clip was an 'ad'. 

The post was later reshared by Instagram watchdog Influencer Updates AU.

'The irony of this caption. Jade is saying the time and money spent on a holiday with children is worth it. But it's an ad so likely the holiday was free,' they wrote. 

A contra deal is a common form of marketing where a brand will pay an influencer for promotional material, often with free items, exclusive experiences, or perks.

However, it is unclear if Jade entered into a contra deal with Luxury Escapes or if she was paid to film and upload the video. 

Daily Mail has reached out to Jade and Luxury Escapes for comment.  

Jade welcomed her second child to the world in November 2025.

The influencer, who already shares one-year-old son Fletcher with her husband, Lachi, took to Instagram to share the happy news.

'Officially a family of four,' she began the post.

'Harvey Brooks Brycki entered the world on 19.11.25 — two weeks early.'

The mum-of-two went on to detail her labour, revealing she was 'reluctantly induced'.

'After four days of broken waters with no sign of showing up, mum was reluctantly induced but very pleasantly surprised by the outcome,' she wrote.

'9 mins of pushing was a bit better than my previous record of 1.5 hours.'

Jade finished off the post admitting: 'We are absolutely smitten.'

Accompanying the sweet caption was a carousel of pictures showing the new addition to the family.