I tested LG’s new earbuds fine-tuned by will.i.am and a lack of style was the last thing I expected

LG xboom Buds: two-minute review

Enter the LG xboom Buds, a pair of wireless earbuds fine-tuned by the man who spins his chair around on UK primetime TV… and produces a few hit songs now and then too: will.i.am. LG and will.i.am’s combined effort looks to supply “supreme sound”, effective ANC and unique style factor.

And for the price of $99 / £119, that sounds like a pretty sweet deal. Sure, the LG xboom Buds aren’t the cheapest on the market, but they're hardly priced in the premium cost bracket. Having said that, these earbuds don’t quite hit the dizzying heights we’ve seen from a handful of previous efforts, with good but not great sound and disappointing design.

Let’s start by tackling sound – the thing that matters most for us in our hunt for the best earbuds. Out of the box, you’re going to be struck by decent, deep and impactful bass output, ramped-up treble and fairly clean mids. I’d argue that the treble is overly forward on occasion, and can get a little grating at high volumes. That’s not the end of the world, of course, just hop into the xboom Buds app and take it down a peg – but it’s still a bit of an inconvenience when other options (see the Nothing Ear (a) are good from the box).

Bass is responsive, controlled and capable of going pretty deep. The xboom Buds are even capable of handling dark sub-bass – exactly what I’d expect from a product with ‘boom’ in its name. You’re not going to get a super-detailed listen out of these earbuds – there are no fancy codecs like LDAC and you’re not going to get the phenomenal instrument separation required to conjure up an expansive, nuanced soundstage. But with the right tuning, the xboom Buds certainly sound clean enough for the price.

Something that, for me, reduced my enjoyment when listening though was the fit. They feel a little chunky in-ear and protrude a fair bit, making for a not-so-elegant appearance or security. Don’t get me wrong, these aren’t too uncomfortable to use or anything, I just didn’t like keeping them in for particularly long sessions. It’s also worth noting that each bud has a practical hook that ensures it’ll stay in, even in more action-packed moments. They’re also IPX4 splashproof, ensuring they’re workout-ready.

I feel like I need to give these buds their flowers and one area where they deserve praise is in their features. The xboom Buds have a bundle of options to mess around with, whether that be EQ adjustment, customizable ANC or adaptive touch controls. Another major feature is Auracast compatibility, which enables you to connect up to any available broadcast nearby, such as music playing from a TV at the gym.

What’s a bit of a shame, though, is the removal of certain smash hit features from the LG Tone Free T90S – one of LG’s more recently released pairs of wireless buds and for me personally, among the best I’ve tested. Sure, leaving out Dolby Atmos, head tracking and immersive audio tech is understandable – the xboom Buds are a more budget-friendly alternative and that’s premium stuff in the audio world. But I would’ve loved to have seen Plug & Wireless return – which enables you to stream audio over Bluetooth from a source wired to the charging case. There’s no UVnano tech for keeping your buds bacteria-free either, which was pretty nifty on the T90S.

But back to the positives: ANC is proficient at nixing excess noise. In public areas, chatter and vehicles in my surroundings had their rumblings kept pretty quiet – dulled at the worst of times and totally cut out at the best. There’s also a transparency mode that’s great if you want to let a few ambient sounds through.

Another positive is battery life. These can knock out ten hours with ANC off and 7.5 hours with it turned on, which is only lengthened by the lightweight charging case. That should be enough for a day or two’s worth of listening and it’s an improvement on the T90S’s nine hours and five hours you get with ANC off and on, respectively.

All in all, the LG xboom Buds are a solid, yet flawed entry into the South Korean tech giant’s audio portfolio. They have sound quality that’s up-to-scratch for everyday listening and that will likely suit non-audiophiles perfectly, though the more keen listeners among you may wish for a bit more sonic finesse. Not to mention the fact that they have a feature-set and battery life that can compete with some of the best noise cancelling earbuds about.

In the end, though, these are let down by sub-par style and comfort. Given they’re on sale now, I’d highly recommend picking up the LG Tone Free T90S instead, or if you’re willing to cheat on LG, the Sony WF-C700N – more on those later.

LG xboom Buds review: price and release date

• $99 / £119
• Launched in the UK March 2025
• Coming to the US in April 2025

The LG xboom Buds launched in 2025 and the first hundred UK customers could grab them for £99. Now, the xboom Buds are available for $99 / £119, meaning they’re in a middle place between being budget and mid-range earbuds. You can grab them now on LG’s official website in either black or white – I tested out the latter variant.

LG xboom Buds review: specs

LG xboom Buds review: features

• Great app with customizable ANC, touch controls and EQ
• Auracast broadcast option
• Plug & Wireless, and UVnano left out

LG has a real knack of packing its audio tech with a flowing fountain of features and the xboom Buds are no different. But one of the flagship inclusions here is Auracast. This is a type of Bluetooth technology that enables you to tune into an audio broadcast transmitted from a phone, TV or similar device. Just download the LG xboom Buds app and you can access any nearby broadcasts.

The app also opens the door to some classic features like EQ options and adjustable ANC. In terms of EQ, you’re looking at a pretty slim set of presets: Natural; Immersive; Bass Boost; and Treble Boost. But you can also save two custom calibrations with the eight band equalizer, which you’ll likely want to make use of for the best possible sound – more on that later. ANC is pretty good too, during testing it effectively dulled the sound of a hairdryer and keyboard clacking, but it didn’t deliver that near-silent listening experience you’d expect from the Bose QuietComfort Ultra Earbuds, for instance. There’s transparency mode here too, which enables some ambient noise to creep through if you’re on a run or similar.

Something I loved about the xboom Buds app was that it instantly triggered a test to determine the best in-ear fit for listening as well as optimizing ANC. All I had to do was position myself near a noise similar in volume to an air conditioner and the xboom Buds could work their magic. Some other nifty extras include: whispering mode, for keeping your voice clear when speaking softly on calls; wind noise detection, for reducing the disruptive nature of wind to listening; Find My Earbuds, which plays a sound if your buds have gone on the run; and game mode, for reduced latency.

All in all, there’s a lot here that was seen in LG’s recent outing, the LG Tone Free T90S. That means customizable touch controls, multi-point and voice alert, for reading messages received aloud to you. But unfortunately, you’ll also lose out on a few top-class inclusions from the T90S. That includes UVnano bacteria cleaning technology, Plug & Wireless (which enables you to connect the charging case to a source like an in-flight entertainment interface and stream its audio output over Bluetooth) and immersive sound tech like Dolby Atmos and Head Tracking.

So, if you still want the most premium audio and feature-rich option, the T90S are still going to be your best pal. But that doesn’t mean these buds don’t have a strong set of features in their own right. And that’s not to mention the fact that the xboom Buds actually have superior battery life. You get ten hours with ANC off and 7.5 hours with it turned on, which is only extended by the handy charging case. That’s not going to blow your mind, like the JBL Live Beam 3’s twelve hour battery life (ten with ANC on), but still LG serves up a commendable slice of playtime.

• Features score: 4.5/5

LG xboom Buds review: sound quality

• Clear audio output with rich bass
• Do need some tuning for a more balanced sound, though
• AAC, but no aptX Adaptive this time out

After powering the LG xboom Buds on, I realized that they were set to the Natural EQ mode, which places emphasis on deep bass and treble sounds. Right off the bat, I switched into a custom EQ with more tempered treble. The default calibration put so much emphasis on sounds residing in the upper frequency range that higher-pitched sounds – especially percussion – could get quite grating.

Making that small alteration, made a world of difference. Treble sounded much more controlled and mids became a lot clearer too. But as the xboom name suggests, there’s some serious attention paid to low-end sounds. So, when listening to Black Eye by Allie X, I found the drum machine hits to have admirable depth – they were also rapid enough to ensure that the track maintained its trademark ‘bounce’. Vocals, synths and other elements weren’t separated enough to make for an elegantly layered, nuanced sound, but they were clear enough in the mix to ensure a decently enjoyable listen.

Unfortunately, though, delicate electronica that enters the fray around the song’s minute mark was a little too understated – perhaps in part due to the lack of higher resolution Bluetooth streaming. You get AAC here, but there’s no aptX Adaptive – something that made for a great inclusion in the LG Tone Free T90S.

Still, that shouldn’t detract from the fact that these buds are still capable of delivering a generally clean, enjoyable listening experience. When tuning into Come On Back With Your Love – Sunrise Mix by Kolter, vocal chops were clear and pumping bass had my head bopping.

The xboom Buds also handled bangers with imposing sub bass pretty well too. I was instantly struck by the in-your-face rumble that runs through The Boys Are Back In Town by Yung Gravy – something that cheaper rivals typically struggle with. Quality did take a bit of a hit at peak volumes – I’m talking 90% - 100% – but I never felt the need to blast my music quite so loud.

One more sound-related aspect I want to touch on is mic quality. Now, when I recorded a voice note, speech was relatively clear with limited static and I could only hear a bit of sibilance. On a video call with a colleague, there was a slight tinniness to my voice – not to the point where my words were hard to make out – but enough that switching to my everyday headphones made a noticeably positive impact.

• Sound quality score: 4/5

LG xboom Buds review: design

• Not particularly sleek looking
• Secure, but slightly uncomfortable in-ear fit
• IPX4 splashproof

I’ll get straight to the point, reader: I’m not a massive fan of the design LG has gone with for the xboom Buds. Firstly, they look a little bulkier in-ear than the sleek and elegant-looking T90S. They protrude out a fair bit too, meaning they’re not the most discreet buds on the market.

The xboom Buds are a fair bit cheaper than the T90S and that shows from the more basic charging case and their plain outer casing. I tested the white variant, though these are also available in black if you’d prefer. The only design quirk here is that the buds have an almost hook like contraption fitted that keeps them firmly sealed into your ear, which is pretty handy for when you’re getting active. The hooks are a little awkward visually, but in-ear, they’re not going to be visible – not a bad addition all in all.

But something that’s more noticeable is that the in-ear fit of these is a touch uncomfortable, at least in my view. Their rounded shape made them feel a little too chunky in my ear, unfortunately, which meant I rarely wanted to keep them in for longer than an hour or so at a time. Sure, these buds feel nice and secure and form a tight seal, I just wish they looked and felt a bit more discreet.

On the upside, these are IPX4 splashproof. Well, at least the buds are – you’ll want to keep the case away from water. That means they’ll be well suited to workouts or use in light rain. There are also different sized ear gels in the box if you want to tighten or indeed loosen the in-ear feel.

• Design score: 3/5

LG xboom Buds review: value

• Much cheaper launch price than LG’s previous buds...
• ...but fewer premium features included here
• Still by no means cheap and better value options are out there

With a list price of $99 / £119, the LG xboom Buds are essentially a budget to mid-range option with competition including the excellent Sony WF-C700N – more on those later. That makes them much cheaper than 2024’s LG Tone Free T90S, which launched at £229 (about $300), but these were admittedly more premium.

Of course, these buds are a totally different proposition. They’re not designed for the most high-end audio experience and take away that focus on spatial, three-dimensional sound. They’re also a bit more bare-boned with no UVnano tech or Plug & Wireless. But given that they still have a rich feature-set in their own right and they sound decent, all things considered, they’re not priced too badly.

I would argue, however, that there are a lot of buds that sound as good, if not a little better, that cost a fair chunk less. For instance, we scored the Nothing Ear (a) five out of five for sound quality, thanks to their fun, zealous sound and inclusion of LDAC. But they’re regularly available for less than $100 / £80. And even if you want to go for that more premium LG Tone Free T90S option, they’ve received a hearty price cut, making them available for closer to the $180 / £150 mark. I think they’re worth that extra cash.

That’s not to mention that $99 / £119 is by no means cheap for wireless earbuds. There are lots of excellent cheap options to choose from too if you’d prefer, such as the budget-friendly Sony WF-C510, which we even preferred to the far pricier Apple AirPods 4.

• Value score: 3.5/5

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LG xboom Buds: also consider

LG xboom Buds review: How I tested

• Tested for two weeks
• Used in the office and while on walks
• Predominantly tested using Tidal

I tested the LG xboom Buds over a two week period, using them for hours during each working day and beyond. I tried them out at the office, while at home and when on walks to assess the fortitude of ANC across multiple environments.

Most of the time, I tested these wireless buds using Tidal on the Samsung Galaxy S24 FE, but I also tried using them with both Spotify and YouTube on my Windows laptop. When listening to music, I ran through the TechRadar testing playlist, which features tracks from a wide variety of genres but I also tuned in to hours worth of tunes from my personal library.

Where appropriate, I compared these to the LG Tone Free T90S earbuds on metrics such as comfort, audio quality, ANC capabilities and features.

• First reviewed: March 2025
• Read more about how we test