I'm A Celeb winner Danny Jones WON'T receive cash prize and will have 'nothing to show' for his success after being 'forced to return jungle crown and sceptre before heading home to UK'

I'm A Celebrity... Get Me Out Of Here's new King of the Jungle Danny Jones will not receive a cash prize following his win during Sunday's live show.

The McFly singer, 38, was crowned champion after pipping Coleen Rooney, 38, and Reverend Richard Coles, 62, to the post.

But unlike other reality shows I'm A Celeb offers no financial incentive to win, with contestants all receiving a flat fee for their appearance - as long as they last 72 hours in the jungle.

Danny reportedly bagged £100K-£150K for his time in camp, while Coleen supposedly made history with a whopping £1.5M payday.

The singer will also be forced to hand back his floral jungle crown and wooden sceptre which he was presented with during the finale, before heading back to the UK. 

Last year's winner Sam Thompson revealed he had been forced to hand back the items and quipped he had 'nothing to show' for his success.

Speaking to campmate Josie Gibson on This Morning, he said: 'I didn't get to keep anything! They wouldn't let me keep anything!' 

'I had to give the sceptre back. I really wanted to bring it through airport security because it's quite big.

'But yeah, I don't have anything to show for it.'

It comes amid reports that finalists Danny and Coleen are set to go head-to-head once again as they're both being lined up to be major TV stars.

During Sunday's final, winner Danny told how he wanted to spend more time with his loved ones after admitting he 'prioritised his job so much'. 

However, ITV have other plans as bosses are keen to make the musician one of the major players on the channel alongside the likes of Joel Dommett and Bradley Walsh.

While Danny already appears on ITV's The Voice UK alongside bandmate Tom Fletcher, the broadcaster are reportedly keen to sign him up for more, according to The Sun.

A source told the publication: 'Danny is the embodiment of everything ITV loves. He’s fun, family friendly and incredibly popular.

'Watching how popular he was on I’m A Celeb made him a key target for other shows they have coming up. Danny is a brilliant musician, but he is also great on TV.'

The insider adder: 'ITV bosses want to see if they can sign him on for another series of The Voice UK and there are other shows they think he could be perfect on.'

Meanwhile, Coleen is poised to become ITV's new golden girl and is allegedly being lined up for a £1million TV deal with the channel. 

A source reported to The Sun: 'Coleen’s return to public life following the Wagatha Christie trial was carefully orchestrated — and it has more than paid off.

'When she was in the jungle, she was being touted as ITV’s next Holly Willoughby and the offers have already started flooding in. But there is one deal on the table that has really piqued her team’s interest.

'Given Coleen’s love of the Loose Women show too, the team want her secured on their guest roster, with a view to finding something more permanent for her.'

The insider went on to add that in addition to TV deals, 'lifestyle and nutritional brands' and 'high street retailers' have been trying to entice her with lucrative contracts, noting: 'The sky’s the limit'.   

MailOnline have contacted representatives of Danny and Coleen for comment. 

Ahead of the show kicking off last month, ITV already began plotting maximum coverage to make Coleen a huge star by airing her Disney+ Wagatha Christie documentary. 

According to insiders, network bosses were hoping this will be the start of a long  partnership with Coleen, with the door open for 'huge TV deals' and offers of This Morning appearances. 

A source told MailOnline last month: 'ITV have been asking her for I'm A Celebrity for ages but they've also asked her to do other shows and get her on This Morning. 

'She has always said no and now this is her time. She is going to be the biggest paid star on I'm A Celebrity. The door is open to huge TV deals now. 

'It's time for Coleen. ITV knows she resonates with the viewers and she could well become Queen of the Jungle. ITV are going to go for it and so is she.

'Wayne's football career is over now and it is her turn to shine. Wayne is so supportive of her. 

'She's been offered so many shows in the past and now she's going to say yes.'