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Holly Willoughby and Georgia Toffolo led the celeb racegoers at Royal Ascot Ladies Day on Thursday.
Holly posed in her chic look before heading to the Berkshire racecourse for the Royal Meeting's most popular day which traditionally brings out the most glamorous looks.
The TV star, 45, posted an Instagram snap of her ensemble, wowing in a white pleated skirt and wrapover jacket.
She added all-white accessories including an elegant wide-brimmed hat from Jane Taylor London and a £750 Aspinal midi Mayfair bag, finishing her look with a pop of ruby red lipstick.
'Off to Ascot officially here for the horses, unofficially here for the champagne and cake', Holly captioned her photo.
Meanwhile, Georgia Toffolo, 31, arrived for her third day at Ascot in a suitably regal look.
Holly Willoughby and Georgia Toffolo led the celeb racegoers at Royal Ascot Ladies Day on Thursday
The former Made In Chelsea star teamed her empire-line lemon yellow dress with a bold gold floral crown.
Holly and Toff will enjoy the day's races, which include the Gold Cup, in a heatwave, with temperatures expected to rise to 30C.
Some of the celeb attendees will join society names in the Royal Enclosure - the most exclusive area of the racecourse, which has its own strict dress code.
While no dress code rules apply in the Windsor Enclosure, although the majority of guests choose to dress up regardless, a strict dress code operates across the Royal and Queen Anne Enclosures.
Ladies must wear 'a dress or skirt falling just above the knee or longer' and 'shoulder straps that are a minimum width of 1 inch / 2.5cm,' along with 'a hat or headpiece with a solid base of four inches in diameter.'
'Fascinators are not permitted. Novelty hats (i.e. ones which are excessively oversized, or are promoting or marketing any product or brand) are not permitted.'
Strapless, off-the-shoulder and one-shoulder items are also banned in the Royal and Queen Anne Enclosures.
Georgia Toffolo arrived for her third day at Ascot in a suitably regal look, teaming her empire-line lemon yellow dress with a bold gold floral crown
Toff, a regular at Ascot, looked stunning in her stand-out headpiece which she teamed with diamond drop earrings
Love Island favourite Maura Higgins shared a glimpse of her custom Ascot look as she headed to the racecourse
Shorts of any kind are not permitted. But having been included in the dress code since 1971, trouser suits remain a popular choice - although they mustn't be mismatched.
The event's official lookbook this year was curated by menswear specialist Daniel Fletcher, who has previously designed for the likes of Louis Vuitton, JW Anderson and Victoria Beckham.
The guide outlines the dos and don'ts of dressing for the annual event, and for the first time ever, it's also determined the colour of the year - bright tomato.
Racegoers will be joined in the Thursday sunshine by several senior members of the Royal Family, who will make their appearance at 2pm for the carriage procession.
GMB star Charlotte Hawkins looked gorgeous in a tomato red dress and hat - the colour of the year as determined in the event's official lookbook
Ascot favourite James Blunt was typically dapper as he arrived with his wife Sofia
ick Knowles and his wife Katie were also among the Ladies Day attendees, with Katie wowing in a white midi dress and pillbox hat
Gladiators and Strictly star Harry Aikines-Aryeetey swapped his leotard for a top hat and tails for his day out with wife Lauren
Royal Ascot, the jewel in the crown of the UK racing calendar, started on Tuesday with the Queen Anne Stakes and The King Charles III Stakes and will run until Saturday.
The festival was founded by Queen Anne in 1711 after she declared Ascot ideal for 'horses fit for kings' and has today become a major social event as well as a sporting attraction.
Yesterday, the Princess of Wales brought the sunshine to Royal Ascot after a two-year absence as she arrived at the races wearing a bright yellow dress.
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