Holly Willoughby left in hysterics as Alan Carr accidentally repeats her infamous 'Are you okay?' catchphrase

Holly Willoughby has never been able to live down the moment she asked This Morning viewers: 'Are you okay?'

But three years after she opened the ITV show with the question – after her former best friend Phillip Schofield's exited the ITV programme amid his confession he had an affair with a much younger colleague – she managed to poke fun at herself.

During the latest episode of Holly's new YouTube show, Together, her guest Alan Carr accidentally asked if she was 'okay' while drinking cocktails with comedian Lee Peart, which prompted her to fall into hysterics.

After Holly and Alan both admitted the drink had suddenly 'hit them', Alan innocently asked: 'Are you okay?'

'I'm okay,' Holly replied, before the comedian realised what he had said.

'Oh God! Are you okay?' he repeated.

'Not again! That's my line!' Holly exclaimed, as the trio erupted into laughter.

Alan added: 'I'm stealing your catchphrase.'

Holly then admitted that she had become so conscious of the question that even everyday conversations presented a problem.

When Lee asked whether it haunted her, she replied: 'I swear to God, really basic everyday stuff, like 'Are you okay?' which you say every day. And I now can't say it. It's got to stop.'

'Are you alright? How are you doing? I've thought of all the different versions of this,' she added.

She also revealed how people panic when they realise they have asked her the same question and she has to reassure them 'it is okay'. 

The light-hearted exchange, which features in Friday's instalment of Holly's series Together, comes more than three years after she delivered the now-famous speech to This Morning viewers.

Opening the programme after two weeks away, she addressed viewers with the words: 'Firstly, are you okay? I hope so. It feels very strange indeed sitting here without Phil.'

The speech swiftly became an internet sensation, inspiring countless memes with its opening question proving particularly difficult to forget.

But Holly appears happy to have the last laugh by embracing the joke on her new series.

The episode is the latest instalment of Together, which has seen Holly make fresh pasta with Stanley Tucci, play 'Snog, Marry, Avoid' with Katherine Ryan and try on velour tracksuits with The Traitors star Joanne McNally.

The series has also taken a more emotional turn, with Holly breaking down in tears during an interview with bereaved mother Ellen Roome, whose 14-year-old son Jools Sweeney died in April 2022.

The first episode attracted 41,000 views on the day of its release, outperforming Richard Osman's The Rest is Entertainment, which launched a new episode the same day and received 29,000 views.

The series marks the latest chapter in Holly's gradual return to public life after stepping down from This Morning in October 2023 following the revelation of a horrifying plot to kidnap and murder her.

Her departure also came five months after the ITV programme was engulfed in controversy when longtime co-host Schofield admitted lying about a relationship with a much younger colleague.

Speaking to the Daily Mail's Katie Hind, seven months after she revealed the project, Holly revealed she was not worried about the reaction to her new show.

She said: 'I know I'm not everyone's cup of tea. I know that and that's fine. I don't want to try to convince people if they don't want to watch.'

Referring to her stalking ordeal, she added: 'I don't fear what people think. I've had real fear, I know what that's like. Your perspective changes after something like that.'