Heidi Klum, 53, and daughter Leni, 22, model thongs in cheeky new lingerie campaign... after defending their 'inappropriate' ad campaigns

Heidi Klum and her daughter Leni Klum are once again scandalizing fans by posing in a racy lingerie campaign - three years after being branded 'inappropriate' for appearing together in another frisky advertisement. 

The 53-year-old German supermodel and her mini-me, 22, flashed their bums in thong underwear as they launched a new range of styles from Intimissimi. 

Klum wrote in an Instagram post promoting the latest looks, 'Iconic Softness. New Styles. The new @intimissimi campaign is out now! My beloved Ultralight Cashmere shirts are now available in many new designs. Perfect for any day, any time.'

The mother-of-four put her fit figure on display in a low-cut white wrap top, flashing her cleavage and taut tummy before turning around and giving fans a cheeky eyeful. 

And her firstborn child followed suit as she wore a clinging black top with lace detail, adding a matching thong. 

Back in 2022, Heidi and Leni shocked fans and hit headlines when they posed in an initial sultry shoot for Intimissimi. 

The mother-daughter duo have continued to strip down for multiple other shoots in the following years.

They hit back at backlash from fans, with Heidi telling People in 2025: 'A lot of people are like, "Oh, I don't know about mom and daughter doing this together." But for us? I'm proud of my daughter. She's fine with me like that.'

She also made it clear that body confidence runs in the family, noting that she's always been comfortable in her skin.

'I've always been very open with my body,' she explained. 'When I'm suntanning in the backyard, I might not have a top on. I'm European… my kids don't know me any other way.'

She added that their family doesn't view nudity through a hyper-sexualized lens.

In addition to Leni, whom she shares with ex Flavio Briatore, the multihyphenate is mom to sons Henry, 21, ands Johan, 19, and daughter Lou, 16, with ex-husband Seal, 63.

Earlier this year, Heidi opened up about the discrimination she faced in the fashion world throughout her pregnancies.

She told Paper magazine, 'I remember I had one client – when I was pregnant, they did not want to work with me anymore. They thought that I was not sexy anymore, because I was now a mother.

'I was defined before children as being a sexy woman, and now with a child, as being a mom. That I no longer deserved to have that title. That could not be part of me any longer.'

She also recalled hosting Project Runway and facing challenges while growing her family.

The former Victoria's Secret Angel remembered struggling to find maternity-wear while on the fashion series from 2004-2017: 'I have to say – because my kids are here right now too – you didn't see a lot of pregnant women on television. It was a big thing at the time.  

'I was pregnant with all my kids always on the show, and it was a challenge for me, because pregnancy clothes were really hard to find at the time.'

She explained, 'So that's why I started having a pregnancy line because of that, because it's like, what am I gonna wear? I'm not hiding in the house pregnant.

'I'm on the stage, I'm on TV, and it's a show about fashion, I need to have good things!'

Leni reflected on how the industry has evolved, telling the glossy, 'I think there’s definitely been a major shift.

'Before, with my mom's generation, it was a stricter kind of criteria you needed to fit into, and I think a lot has changed now, and it's given many different people an opportunity to be in the industry. So there's definitely been a huge shift.'

Heidi has been married to Tokio Hotel musician Tom Kaulitz, 37, since 2019. 

And she recently said he has encouraged her to embrace a fuller figure.

'I think with age, we look better when we’re not as skinny. My husband was the first one who pointed that out. He said, “You should eat more; you would look better if you had more meat on your bones,”' Klum told UsWeekly in July.