Haaland’s World Cup rest day is anything but quiet for his NFT market

Norway manager Ståle Solbakken is sitting Erling Haaland and Martin Ødegaard for the team’s World Cup Group I match against France on June 26 in Boston. He rotated 10 of 11 starters from the previous win over Senegal, keeping only midfielder Fredrik Aursnes in the lineup.

Solbakken called it a “completely logical decision,” prioritizing player recovery with the Round of 32 already secured.

Haaland’s four goals are printing money on Sorare

Haaland has scored four goals so far in this World Cup. His Sorare fantasy football NFTs, which live on the Ethereum blockchain, have seen trading volumes spike sharply during the tournament. One Haaland card sold for 265 ETH, a figure estimated between $600,000 and $750,000 depending on the moment of sale.

Sorare cards function as licensed digital collectibles tied to real-world player performance, meaning Haaland’s on-field dominance translates directly into demand for his cards.

The $HAALAND meme token is a different animal

Separate from the Sorare ecosystem, a community meme token called $HAALAND has appeared on the Solana blockchain. It has no official connection to Erling Haaland whatsoever. The token has failed to generate meaningful trading volume or market capitalization.

One has a revenue model, a user base, and legal licensing agreements with football leagues. The other has a ticker symbol and hope.

Norway’s blockchain blind spot

Norway does not have a fan token. It has no blockchain partnerships. In a World Cup where teams like Spain and Hungary have explored crypto sponsorships and digital fan engagement platforms, Norway’s national team remains conspicuously absent from the space.

Kraken has positioned itself as FIFA’s Official Crypto Exchange Supporter for this World Cup, a partnership that signals how deeply crypto companies are embedding themselves into football’s commercial infrastructure.

For Norwegian fans who want crypto exposure to their team’s World Cup run, the options are limited to individual player assets on platforms like Sorare rather than any team-level digital product.

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