For an Olympics in the Fashion Capital, Brands Release Their Chicest Team USA Collections Yet: From Ralph Lauren to J. Crew

3 days ago 2

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An Olympics in the fashion capital of the world? It’s no surprise that brands brought their fashion-forward A-game to their respective Olympics collections ahead of the Milano Cortina Games this year. From cashmere sweaters at J. Crew to custom denim jackets at Ralph Lauren, this year’s apparel drops are some of the chicest we’ve seen in years.

Ralph Lauren returns this year as the official outfitter of Team USA, meaning American Olympians will don a full ensemble from the legacy brand during the Opening and Closing Ceremonies. These exact pieces are available to shop online, in addition to a full Milano Cortina 2026 Team USA Collection.

Meanwhile, J. Crew — kicking off a three-year partnership with Team USA’s Ski & Snowboard team — dropped an expansive collection spanning knitwear, elevated loungewear and essential cold-weather accessories, finished with exclusive vintage-inspired patches.

Skims also returns to the Games this year with a new lineup of red-white-and-blue loungewear, while Pacsun has a chic Team USA collection of sweatshirts, hats and graphic tees.

The 2026 Winter Olympics kicks off with an Opening Ceremony in Milan, Italy on Friday, Feb. 6 with live coverage beginning at 2 p.m. ET / 11 a.m. PT on NBC and Peacock. Held across multiple venues in Northern Italy, including Milan and Cortina d’Ampezzo, this year’s events are scheduled to run through its closing ceremony on Feb. 22. NBC Sports will broadcast this year’s Winter Games, with USA Network serving as a home to all Team USA events, and CNBC providing coverage on the weekends and weekdays.