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She launched her eponymous swimwear line two decades ago.
Yet Elizabeth Hurley proved she's still her own best advert as she modelled one of the skimpy two-pieces.
The actress, 61, took to Instagram on Saturday to showcase her incredible figure in a black halter neck bikini top and matching beach skirt.
Elizabeth captioned the snap: 'For anyone who loves wearing black in the sun, it’s Black Magic time. 30 percent off our Black Edit.'
The post instantly racked up thousands of likes and as always, her son Damian, 24, proved to be one of her biggest supporters.
Taking to the comment section, he gushed: 'soooo good'.
Elizabeth Hurley proved she's still her own best advert as she modelled one of the skimpy two-pieces from her eponymous swimwear range
The post instantly racked up thousands of likes and as always, her son Damian, 24, proved to be one of her biggest supporters
In 2018, Elizabeth revealed the secret photographer behind her seemingly endless stream of bikini Instagram posts was in fact her son
In 2018, Elizabeth revealed the secret photographer behind her seemingly endless stream of bikini Instagram posts was in fact her son - whose shadow can be seen in the background of many of her images.
Yet some were unsure how to take her confession, with several branding the relationship 'weird'.
The mother-son duo later addressed the backlash, with Elizabeth brushing off the naysayers and insisting she finds it more 'relaxing' being photographed by Damian, who 'looks out for me.'
Speaking to Access Hollywood, she mused: 'Who likes being photographed in bikinis? No one, even when you're 22 and fabulous… but it's relaxing knowing someone's behind the camera who looks out for me, which was the same on this movie in a way.'
Meanwhile, Damian - who has followed in his mother's footsteps as a model - also shrugged off the critics, saying: 'People find this really controversial... showbusiness has been a fundamental part of my entire life.
'So, to us, it's not a thing, it's just part of business. She takes my photos, I take hers.'
Elizabeth's bikini post was her second this week, having shared another swimwear-clad snap to mark her 61st birthday on Wednesday.
To celebrate her big day the Austin Powers actress posed in a tiny yellow string bikini.
The stunning actress said that she was very happy with her life these days in a cheerful caption.
Elizabeth's bikini post was her second this week, having shared another swimwear-clad snap to mark her 61st birthday on Wednesday
Elizabeth's partner Billy Ray Cyrus was also quick to mark the occasion, sharing his own post celebrating his girlfriend as he called her 'the love of my life'
'Happy Birthday to me!' began the beauty. 'I used to fear that as every year passed, my life might get less exciting and I'd get more and more world weary…
'But I'm pleased to tell you that if you hang on in and keep your chin up, nothing could be further from the truth.
'I am LOVING my life today. I'm truly blessed and grateful to be surrounded by the most extraordinary friends and family, all of whom make my life a whole lot better and whom I love with all of my heart .
'I'd also like to say a HUGE thank you to the best fans & followers in the world for your loyalty and kindness.
'This year has been a helluva ride already and I can't wait to see what's next.'
Elizabeth's partner Billy Ray Cyrus was also quick to mark the occasion, sharing his own post celebrating his girlfriend as he called her 'the love of my life.'
Sharing an intimate photo of the two cuddled up on the sofa, as he kissed her cheek, the singer wrote:
'Another year, another kiss for the love of my life ❤️ Happy Birthday to my darling sweetheart @elizabethhurley1' followed by a string of love heart and squirrel emojis.
Liz replied, saying 'Love you' alongside matching emojis.
On his girlfriend's post Billy Ray had earlier left a cute comment, gushing: 'Love love love ❤️❤️ so proud of you ❤️❤️ can’t wait for the next chapter ❤️❤️❤️.'
English (US) ·