4 hours ago
10
He's been the face of Nespresso for 20 years, but it looks like George Clooney has finally been usurped.
The Hollywood heavyweight is being given a run for his money by British pop star Dua Lipa, who has signed a multi-million-pound deal to be the coffee brand's newest ambassador.
And the aesthetically blessed pair come face-to-face in the new advert for the coffee company, with the singer taking centre stage.
In the new campaign video, Dua, 30, cheekily steals George's legendary 'what else?' line, before he makes a surprise cameo, marking their first on-screen moment together.
She is seen sunbathing in a stylish yellow mini dress on an inflatable lilo in a picturesque villa pool, when George, 64, floats up beside her.
It seems the legendary Hollywood actor did not get the poolside dress code, as he wore a smart grey suit while in the water.
Dua Lipa gives George Clooney a run for his money in her first Nespresso advert since signing the multi-million-pound deal
The aesthetically blessed pair come face-to-face in the new advert for the coffee company, with the singer taking centre stage
Confused, Dua turns and says, 'George?' and when he begins saying his famous phrase, trying to take back the spotlight from the singer, a parrot interrupts him.
In the final scene, she returns to a Nespresso store and asks the camera, ' So what else?' but a frustrated George appears behind her and quips: 'That is my line!'
Nespresso's Chief Marketing Officer, Lorenzo Aizpuru, said they were drawn to Dua because of her activities outside the music industry, like her Service95 book club and newsletter.
A spokesperson told Adweek that George, 'continues to collaborate with us and will appear in future brand activities.
'This new campaign simply puts the spotlight on Dua Lipa, but George's long-standing relationship and contributions remain essential to Nespresso.'
Dua added: 'I feel like I have grown up with Nespresso. There's always been a Nespresso machine nearby - at home with my family, on set, or in a hotel room - so teaming up with them was a really easy decision.
'I just love how they are always exploring new flavours and finding ways to evolve as a brand. Working together has already been loads of fun, and it's just the beginning.'
To celebrate Dua's first advert, Nespresso are serving bizarre limited-edition coffees based on her adventurous tastes at The Recipe Remix - an immersive experience launching in Covent Garden Piazza between April 14 and 19.
She is seen sunbathing in a stylish yellow mini dress on an inflatable lilo in a picturesque villa pool, when George, 64, floats up beside her
In the final scene, she returns to a Nespresso store and asks the camera, ' So what else?' but a frustrated George appears behind her and quips: 'That is my line!'
To celebrate Dua's first advert, Nespresso are serving bizarre limited-edition coffees based on her adventurous tastes - including Pickled Coffee Colas and Marmite & Avocado Toast Lattés
The flavours include Pickled Coffee Colas, Marmite & Avocado Toast Lattés, Sea Salt & Olive Oil infused Affogato, and more.
The coffee brand also hosted a lavish party in New York City last month to celebrate the partnership.
Dua looked chic as she modelled a £77,000 BVLGARI necklace and three stylish looks at the lavish event.
In one sizzling snap, she slipped into a figure-hugging white midi dress, as she struck a series of sultry poses for the camera.
For her second look, Dua switched things up in a green floral-print mini dress paired with matching over-the-knee boots, larking about on a terrace with the city's skyline in the backdrop.
For her final look, the One Kiss hitmaker slipped into a stunning black lace mini dress paired with semi-sheer black tights.
Sharing the gorgeous snaps to Instagram, the pop singer captioned the post: 'Highly caffeinated in NYC with @nespresso.'
English (US) ·