Amazon Australia quietly announced the dates of its next Prime Day sale in Australia this week while simultaneously dropping the prices on items that were already discounted during its recently concluded Mid-Year Sale.
The prices last week — the Mid-Year Sale was June 1-7 — were already better than what we saw during the Big Smile Sale in March earlier this year, and that means there are a fair few choice items that are now at a record-low price.
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In fact, we thought the Bose QuietComfort Ultra Headphones (Gen 2) for AU$508 was an all-time low price, only for Amazon to drop it further and all four colour options are under AU$490 now. There are other premium Bose products that have dropped further in price this week, which includes the premium Bose SoundLink Max Bluetooth speaker as well.
Heck, even the Apple AirPods Pro 3 are cheaper now than during the Mid-Year Sale — just AU$329 compared to AU$369, but there's an eBay Plus-exclusive offer right now that drops them to AU$319... but you get the drift, right?
What I'm saying is: it bodes well for Prime Day in a few weeks. If we're already seeing some record discounts, surely Amazon will do one better in July, right? Well, we certainly hope so, but there are no guarantees. So my advice, if you missed out in the Mid-Year Sale, then grab one of these all-time low prices from Amazon right now. And a lot of the top deals that were already at their lowest prices are still hanging around.
If you're after more discounts, check out my live coverage of the best EOFY 2026 sales and deals, which includes some of these Amazon offers.
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