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F1 is doubling down on its partnership with the House of Mouse.
Ahead of the 2026 race season, Disney and Formula 1 have announced the continuation of their multi-year “Fuel the Magic” collaboration, kicking off at the Australian Grand Prix this weekend. In addition to continued on-the-ground experiences (last November during the Las Vegas Grand Prix, Mickey Mouse took over the Fountains of the Bellagio), the two franchises will drop collections with the Japanese retailer Uniqlo and Korean eyewear brand Gentle Monster, launch a brand new WEBTOON comic series and release a special-edition Mickey Mouse plush toy (fitted in an F1 uniform, of course).
“Formula 1 and Disney sparked a cultural moment felt worldwide — and it was only the beginning,” Tasia Filippatos, president of Disney Consumer Products, said in a statement. “This year is about turning that moment into a season-long story. A new digital chapter with WEBTOON gives fans a reason to stay connected between race weekends, brought to life through product and standout moments that feel authentic to each stop on the calendar.”
On the fashion front, Korean eyewear label Gentle Monster is introducing its 2026 Circuit Collection, an eight-style assortment of F1-inspired lenses. Three of the designs are inspired directly by Mickey & Friends. The drop will be accompanied by pop-up activations in Seoul and Shanghai, anchored by a monumental Mickey sculpture posed beside an F1 car.
Additional product expansions include a Disney Store-exclusive Mickey Mouse plush in a Formula 1 uniform — launching first in Australia to coincide with the season opener — with a broader global rollout planned later in the year. Collaborations with Gentle Monster and Uniqlo, plus an expanded core collection spanning apparel, accessories and collectibles, are also slated for release.
In a bid to capture younger fans, Disney has partnered with WEBTOON to launch “Mickey X Formula 1: Racing to the Top!,” an original vertical comics series running exclusively on WEBTOON’s global platforms throughout the 2026 season. The series debuts March 6 during the Australian Grand Prix, with new episodes timed to each race weekend.
Emily Prazer, chief commercial officer of Formula 1, said the continued partnership “leverages both Formula 1 and Disney’s power of immersive cultural storytelling and engaging entertainment,” adding that the integration spans product launches, fan experiences and digital content.
Beginning at the Chinese Grand Prix (March 13–15), select races will feature “Fuel the Magic” fanzone pop-ups stocked with city-specific merchandise alongside a core Disney x F1 collection. Items will be available at the F1 Hub, Grand Prix Plaza, F1.com and the Amazon F1 storefront in the U.S.
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