Comcast NBCUniversal said it plans to give $10 million to support Los Angeles wildfire relief efforts.
The outlay includes $2.5 million in funding as an inaugural corporate partner to the Habitat for Humanity of Greater Los Angeles’ ReBUILD LA initiative. Contributions will also be made to organizations working on the ground to provide short and long-term assistance including the American Red Cross, Entertainment Industry Foundation SoCal Fire Fund, Los Angeles Fire Department Foundation, Los Angeles Regional Food Bank and the YMCA of Metropolitan Los Angeles.
The donation follows a similar one by Disney announced last week.
“Our hearts go out to all who have been impacted by these devastating fires, including many in our Comcast NBCUniversal family,” Comcast CEO Brian Roberts said in announcing the gift.
The L.A. area is entering its second week of upheaval related to the deadly set of fires, which have killed at least 24 people, forced tens of thousands of evacuations and destroyed thousands of buildings. The blazes are on course to be one of the worst disasters to hit the state of California or potentially the entire U.S. Winds are forecast to pick up this week, which has firefighters and other officials on edge, given that the Palisades Fire was only 14% contained as of Monday morning.
“We extend our deep appreciation to the first responders for their tireless and courageous efforts and to our news teams, including NBC4 and KVEA, who are providing vital coverage during this time. We stand ready to support our employees and the broader Los Angeles community as we recover and rebuild from these tragic events,” Roberts said.
Comcast NBCU said it is also providing emergency financial funds, in addition to health and welfare benefits including access to temporary housing and hotels at discounted rates, to employees who have been affected by the destruction of the wildfires. Through the Comcast NBCUniversal Employee Disaster Assistance Fund, the company is providing grants to employees in need as well as making a special company double match for employee donations made to the fund.
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