Coleen Rooney and her husband Wayne looked in good spirits at her new Applied Nutrition pop up shop in Liverpool on Thursday.
The WAG, 38, was all smiles as she launched her heath and wellness range with the brand following her success on I'm A Celebrity... Get Me Out Of Here!
The mother-of-four opted for a casual chic look in a black blazer and matching trousers along with a nautical white and black striped top.
Coleen also posed alongside a cardboard cut out of herself in her jungle outfit where she finished as runner-up to McFly's Danny Jones.
Former football player turned manager Wayne, who has plenty of time to spare after his sack from Plymouth Argyle in January, was seen lovingly putting his hand on Coleen's shoulder as they chatted during the launch.
Last year, Coleen was named the lead female ambassador for the global nutrition brand and filmed a commercial for them.
Coleen Rooney and her husband Wayne looked in good spirits at her new Applied Nutrition pop up shop in Liverpool on Thursday
The WAG, 38, was all smiles as she launched her heath and wellness range with the brand following her success on I'm A Celebrity... Get Me Out Of Here!
A source told MailOnline: 'Coleen has always been passionate about her health, and her partnership with Applied Nutrition reflects that dedication.
'While the brand has grown into a global powerhouse, its roots in Liverpool have made this collaboration special and very important to her.'
It comes after Coleen told how Wayne was getting 'chants' about her at football matches while she was on I'm A Celebrity.
The WAG, 38, took part on last year's series of the ITV show where she finished as runner up to McFlyn's Danny Jones.
Wayne, 39, was serving as manager of Plymouth Argyle while she was in the jungle although he has since been sacked.
Coleen reflected on life with Wayne in the public eye, saying she reckons he has had a tougher time of it than her.
Speaking on the Stick To Football podcast, she said: 'He's probably struggled more than me. People have hated on him and it's tough because he's out there every week.
'He told me while I was in the jungle he was getting chants about me all the time.'
The mother-of-four opted for a casual chic look in a black blazer and matching trousers along with a white and black striped top
Coleen also posed alongside a cardboard cut out of herself in her jungle outfit where she finished as runner-up to McFly's Danny Jones
Last year, Coleen was named the lead female ambassador for the global nutrition brand and filmed a commercial for them
A source told MailOnline: 'Coleen has always been passionate about her health, and her partnership with Applied Nutrition reflects that dedication'
'While the brand has grown into a global powerhouse, its roots in Liverpool have made this collaboration special and very important to her'
Coleen admitted she was shocked by the reaction from viewers to her stint on the show which draws millions of viewers each night.
She said: 'The impact from I'm A Celebrity has been massive. I knew it was a big show but I didn't think people would take that much interest in me.
'I've done stuff in the past but the amount of people who have not got me and my personality... they've just taken bits and bobs and not seen me as a person. Being in the public eye, people forget we are just normal people.'
The star admitted she was worried she came across as 'boring' in the jungle and asked her mother how she'd come across when she flew to Australia to meet her on the bridge.
Coleen revealed Wayne was getting 'chants' about her at football matches while she was on I'm A Celebrity
Coleen reflected on life with Wayne in the public eye, saying she reckons he has had a tougher time of it than her
Coleen added she has kept in touch with her I'm A Celebrity campmates and their group chat is 'going off all the time'.
Coleen and Wayne have been together since they were 16 and are parents to sons Kai, 15, Klay, 11, Kit, eight, and Cass, six.
Coleen said: 'I've always been a tough person. I'm not a princess. I've always tackled things and got on with it. We [Wayne and I] have helped each other. We've gone through everything together.'